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Betts & Burton
Discovery calls open · no commitment

Marketing thatdrives revenuewithout thenoise.

A senior, hands-on marketing partnership for B2B and considered B2C. We help founders and CMOs get the parts that actually drive revenue: GTM plans, paid ads, landing pages, SEO, content and reporting.

Book a discovery callSee what we do
  • No account managers
  • Senior partners only
  • Fixed scope, weekly cadence
Working with B2B and B2C businesses across
SaaSFintechCar FinanceInsuranceLegalProfessional ServicesManufacturingHealth-tech
Who we work with

Three kinds of business. One revenue mindset.

We’ve spent fifteen years inside long B2B sales cycles and considered B2C buying decisions. The detail differs, the discipline doesn’t.

B2B Growth

B2B founders & CMOs

You sell something considered, often to a buying committee. Pipeline quality matters more than lead volume. We help you turn a busy plan into one that actually closes business.

See if this is you
B2C Growth

Consumer brands & growth teams

Consumer SaaS, DTC, e-commerce or regulated finance. You need acquisition that pays back, conversion that compounds and retention that buys you scale. We run all three together.

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Agency Whitelabel

Agencies hiring senior delivery muscle

You win the work, we deliver it. Under your brand, in your Slack, against your client briefs. 15+ years of senior B2B and B2C delivery, with you keeping the relationship and the margin.

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This works best when growth is complex

Long buying cycles, multiple decision-makers, high-value outcomes.

We tend to be the right fit for teams where marketing has to be accountable, structured and commercially sound. If any of these feel familiar, we should talk.

  • Considered or long buying cycles
  • Multiple stakeholders and decision-makers
  • High-value services or products where trust matters
  • Pressure to justify marketing with commercial evidence
See if we’re a match Or see client results
The problem

Marketing struggles when it’s busy but unfocused.

Most businesses don’t have a marketing problem because nothing is happening. They have one because lots of things are happening, but the results aren’t consistent.

Leads come in but sales aren’t convinced. Reporting takes time and still doesn’t answer the basic question of what’s actually contributing to pipeline. That usually isn’t a people issue. It’s a setup issue.

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Typical setup
  • Inconsistent results nobody can explain
  • Sales and marketing misaligned
  • Reporting that takes hours, says little
  • Activity for activity’s sake
With Betts & Burton
  • Clear pipeline and revenue attribution
  • Marketing and sales speaking the same language
  • Dashboards that answer the hard questions
  • Deliberate execution, measurable outcomes
What we believe

Three things every B2B marketing engine needs.

01 · Plan

Strategy that gives the rest of the work a chance

Clear GTM priorities, sharper messaging and an offer your team can explain without a half-hour preamble.

02 · Demand

Ads, pages and content that pull in the same direction

Google, LinkedIn, Meta, landing pages, SEO and content working together, instead of six disconnected tasks in a spreadsheet.

03 · Visibility

Reporting that keeps the room calm

Numbers tied back to meetings, pipeline and revenue, so you can answer the awkward questions without making them up on the spot.

How we help

The work we usually get hired for. Nothing fluffy.

Usually that means GTM strategy, Google Ads, LinkedIn or Meta, landing pages, SEO, content and reporting. We can help with CRM or email too, but only when the plumbing is getting in the way.

Strategy

GTM Strategy & Positioning

We help you work out who you want to win, what you need to say, and which offers or channels deserve attention first. That usually means a GTM plan, a sprint, or both.

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Demand

Paid Ads & Demand Generation

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

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Conversion

Websites, Landing Pages & SEO

Design, build and sharpen the pages buyers actually land on.

Explore
Reporting

Reporting & Analytics

Know what is driving pipeline, where the waste is, and what to do next.

Explore
Support

CRM & Email Support

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

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SEO

B2B SEO

Organic search that produces pipeline, not vanity rankings.

Explore
See all services
Tools & integrations

We work in the platforms you already trust.

Everything we build sits inside your accounts. You own the data, the dashboards and the campaigns. When we step out, nothing breaks.

See how we integrate
Paid media
Google AdsLinkedIn AdsPaid MetaProgrammatic
Analytics & tracking
GA4Google Tag ManagerLooker StudioMixpanel
CRM & automation
HubSpotPipedriveSalesforceZohoCalendlyZapierMake
Call tracking & feedback
CallRailWhatConvertsHotjar
The honest comparison

Senior partners vs. the alternatives.

There are three ways to fix B2B marketing. Here’s how working with us looks against the other two.

Who actually does the work
Betts & Burton Senior partners, every week
AgencyAccount team + juniors
Junior hireOne generalist, learning on the job
Time to pipeline impact
Betts & Burton 6–12 weeks
Agency3–6 months
Junior hire6–12 months
Strategy + execution
Betts & Burton Both, by the same people
AgencyStrategy slide, execution outsourced
Junior hireExecution only
Commercial alignment
Betts & Burton Reports to revenue, not impressions
AgencyReports to retainer renewal
Junior hireReports to whoever asked last
Cost vs senior in-house hire
Betts & Burton 40–60% lower, fully loaded
AgencyComparable, less hands-on
Junior hireCheaper, much slower
Exit when you don’t need us
Betts & Burton Documented playbook, clean handover
AgencyYou start over
Junior hireThey leave, and you start over
By the numbers

Senior work that compounds, not just keeps busy.

0 wks

Average break-even time on campaign spend

£0B

Qualified pipeline generated for clients

0×

Increase in meeting volume on average

0%

Cut in cost-per-meeting across campaigns

How we work

A five-step partnership. No fluff or busywork.

Every engagement runs the same way. Short discovery. Honest diagnosis. A 90-day plan. Then we deliver alongside your team, week after week.

01

Discover

Interviews, audits and data review. We learn the business before we touch a campaign.

02

Diagnose

A written diagnosis with the three to five fixes most likely to move pipeline.

03

Design

A 90-day plan with named owners, weekly cadence and a forecast you can defend.

04

Deliver

We run the plan with your team. Campaigns shipped, pages rebuilt, ops fixed.

05

Improve

Weekly review, monthly board pack, quarterly retrospective. We compound the gains.

In their words

Founders & CMOs we’ve worked with, on the record.

  • “Within ten weeks the inbound demo flow had doubled and we were finally getting meetings with the kind of accounts we’d been trying to land for a year. The work was strategic and operational at the same time.”
    Co-Founder & CEO
    Fintech SaaS, Series B
  • “They rebuilt our positioning, fixed the website and quietly cleaned up the CRM in the background. Six months in, our cost-per-meeting was down 55% and the board stopped questioning the marketing line.”
    Partner
    Specialist Finance Provider
  • “Refreshingly direct. We hired them to fix a demand gen problem and they told us the demand gen wasn’t the problem, the offer was. Six weeks later we had a positioning the whole team could sell.”
    Managing Director
    Commercial Insurance Broker
Trusted by senior B2B leaders across the UK
Illustration of Betts & Burton at work
Who you actually get

A full-stack marketer and a paid-media specialist.

Betts & Burton was founded by two senior marketers tired of seeing good ideas fail because the system behind them did not work. You get both of us on the call, on the work, and on the weekly review.

Nick
Demand & Conversion

Fifteen years building B2B demand, websites and CRM hands-on. Former Head of Marketing in the legal-AI sector.

Jake
Paid Media & Acquisition

Over a decade in paid media and acquisition, from campaigns for brands like Ford and Netflix to in-house PPC for legal and finance.

Meet the team
Free resource

The B2B Revenue Marketing Playbook

A practical guide to building a B2B marketing engine that produces qualified pipeline, written from inside live engagements rather than theory.

  • Written from live B2B engagements, not theory
  • Covers strategy, demand gen, conversion and reporting
  • Read free — no email required
Read the playbook

No gate. No email required.

FAQ highlights

Quick answers.

Who are Betts & Burton?

We are two senior B2B marketers, Nick Betts and Jake Burton, with 15+ years each running marketing for scale-ups. We work directly with founders and CMOs. No account managers, no juniors, and no handoffs.

What does engaging you actually look like?

We start with a 30-minute discovery call. Once the partner retainer is signed, we dive straight into building your initial diagnostic and a clear, written 90-day roadmap. No separate upfront diagnostic invoices, just high-velocity work from day one.

How is this different from an agency?

You get the senior people on the call, on the work, and in the weekly review. No layers, no juniors, and no client churn. We also work directly inside your team instead of from a separate planet.

What does it cost?

Productized partner retainers start from £600/month for lightweight web and SEO support, up to £4,800/month for our multi-channel Scale Engine. We do not charge separate upfront strategic or diagnostic fees. All initial planning is fully bundled within your retainer, and all fees are flat, fixed, and agreed upfront.

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FAQs

The questions we hear every week.

We are two senior B2B marketers, Nick Betts and Jake Burton, with 15+ years each running marketing for scale-ups. We work directly with founders and CMOs. No account managers, no juniors, and no handoffs.
We start with a 30-minute discovery call. Once the partner retainer is signed, we dive straight into building your initial diagnostic and a clear, written 90-day roadmap. No separate upfront diagnostic invoices, just high-velocity work from day one.
You get the senior people on the call, on the work, and in the weekly review. No layers, no juniors, and no client churn. We also work directly inside your team instead of from a separate planet.
Productized partner retainers start from £600/month for lightweight web and SEO support, up to £4,800/month for our multi-channel Scale Engine. We do not charge separate upfront strategic or diagnostic fees. All initial planning is fully bundled within your retainer, and all fees are flat, fixed, and agreed upfront.
We outline your diagnostic roadmap within the first fortnight, deliver conversion improvements within 30 days, and push for real pipeline lift inside the first quarter. We are direct about how we prioritize: positioning before paid campaigns, and operations before scale.
B2B SaaS, fintech, car finance, professional services, insurance, legal, manufacturing, and health-tech. The common thread is a considered sales process and a team that needs marketing to help revenue instead of just creating noise.

More answers on the full FAQs page.

Let’s talk

If your marketing is busy but not landing, that’s usually fixable.

Book a 30-minute discovery call. No canned pitches, no sales fluff. Just a senior conversation about what’s actually getting in the way of revenue.

Book a discovery call See how we’ve done it
15+ years · £1.3B pipeline generated