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Betts & Burton
Pricing & Retainers

Senior execution. Zero agency padding.

We do not hire junior operators or layer account managers on your briefs. Every diagnostic audit, page design, web page code, and channel strategy is personal work by Nick and Jake. Our pricing is completely transparent, flat-fee, and deliverable-driven.

Interactive Scope Builder

Build your monthly retainer plan

Use our interactive tool to choose a base plan, set your estimated monthly ad spend, and add any CRM or email bolt-ons. Build your scope in a few clicks, then unlock your exact figure and full proposal.

Step 1 of 6

Choose your starting retainer plan

Pick the option closest to your current pipeline goals. You can change it any time.

The Growth Engine overview

Our most popular retainer. We design high-converting landing pages, scale SEO content, and run active campaigns across Google and LinkedIn/Meta.

Ongoing custom landing page design & development
2 Active Paid Ad Channels (Google, LinkedIn, or Meta)
Custom retargeting campaigns & lead nurturing sequences
Management up to £5,000/mo spend (excess fee applies)
2x Deep-dive, expert-written B2B SEO articles per month
Multi-touch marketing attribution setup
Running estimate £2,000–£2,500/mo
Working Principles

Our terms of engagement

We operate with complete clarity and direct communication. All our client agreements are guided by these standard terms.

3-month initial term

Auditing your sales setup, designing landing pages, and launching search ads requires consistent work. All new retainers start with a 3-month commitment, then roll monthly upfront.

Transparent tracking

Our campaigns and website updates start the moment we have credentials and access. All partner hours and project milestones are tracked in real-time inside your shared client portal.

Ongoing support & fixes

Technical adjustments (such as changing external API integrations or debugging third-party server changes) are drawn directly from your standard plan hours. Additional blocks are available if needed.

Core working terms

Phased deliverable launches: Major design updates or large directory setups are shipped in logical, planned phases over your initial term. This allows us to gather data early and optimize campaigns continuously while building out.

Deliverable-driven scope: We focus on concrete, high-impact marketing achievements rather than open-ended consulting. Once your monthly plan deliverables are fully completed and verified, our active retainer tasks pause until the next billing cycle.

Our setup standards

Included in every retainer plan

We ensure your web presence is fast, reliable, and completely connected to your marketing tech stack before scaling up.

web and search

Custom web development

Full control over your site layout, design, and search performance. Clean typography, fast pages, and custom admin features are standard.

CRM & Tracking

Attribution & analytics setup

Google Analytics 4 setup, server-side conversion API, custom landing page routing, and clean pipeline integrations so your leads sync directly into your CRM.

Hosting & security

Premium cloud hosting

Secure SSL certificates, regular site file back-ups, technical SEO monitoring, and platform security-level checks are handled directly by us.

Frictionless Pricing

Pricing FAQs

No complex contracts, no sales pitches. Flat-rate, transparent answers on commercial billing structures.

Every engagement starts with a minimum 3-month initial term. Building search traction, designing custom site sections, and optimizing paid channels takes consistent attention. After Day 90, agreements transition seamlessly to a rolling monthly contract depending on your preference.
Standard retainer hours include paid campaigns management up to £5,000/month. When monthly ad budgets increase, bid monitoring, writing new creative copy, and search-term auditing take significantly more partner hours. To cover this increased workload, active budgets above £5,000 trigger a 10% fee strictly applied to the excess spend (e.g. £15,000 ad spend adds £1,000 to the monthly retainer).
We focus on concrete, high-impact marketing achievements rather than open-ended consulting hours. All deliverables corresponding to your chosen monthly plan are logged inside your shared client Notion workspace. Once your month's active plan deliverables are complete, our active retainer tasks pause until the next billing cycle. All work is handled directly by Nick and Jake.
Technical adjustments (such as changing external API integrations, updating page templates, or fixing self-inflicted content errors) draw directly from your plan hours. If platform fixes exceed your standard monthly hours, you can easily top up your allocation with an extension block of 3 hours for £600.
Yes. Custom web development is built directly into our retainer plans. If we need to set up database connections, map custom webhooks to your CRM, or build a custom calculator layout, it is covered under your plan hours.
Paid media ad budgets, third-party software subscriptions (such as your specific CRM license, email marketing sender fees, or analytic platforms) are covered 100% directly by the client.
Let’s talk

Ready to scope your retainer?

Book a 30-minute discovery session with Nick & Jake. We’ll review your custom scope estimate, analyze where pipeline is stuck, and map out your execution roadmap.