B2B · Legal

Law firm marketing that respects your regulator and your billable hour.

For UK law firms (focusing on commercial, corporate, litigation, employment, or IP) that want a marketing function aligned to revenue instead of just brand. SRA-aware, partner-friendly, and built to bring in instructable work.

The pattern

Where this usually goes wrong.

Law firm marketing is usually one of two extremes: a glossy brand exercise that wins zero new instructions, or a directory-led approach where you pay to be listed and pray someone clicks. Neither produces growth you can plan around.

Outcomes

What changes when we work together.

Practice-level enquiry flow you can forecast
A site that speaks to clients, not to other lawyers
SRA-compliant demand campaigns by practice area
Reporting that ties marketing spend to billable hours

Signals

You’ll recognise some of these.

Partner-led firm with 20+ fee earners
Strong reputation in your practice but flat enquiry numbers
Website built by a generalist web agency that does not understand legal
BD function reliant on directories and events alone

How we work

The approach, in plain terms.

Step 01

Practice-area positioning

We sharpen the message per practice and per ICP, so each landing page speaks to one type of client.

Step 02

SRA-aware demand

Paid Google and LinkedIn campaigns that drive real enquiries while staying inside SRA advertising rules.

Step 03

Conversion-led site

Clear practice pages, partner bios, case examples and a contact flow that filters time-wasters.

Step 04

Revenue reporting

Monthly reporting that links enquiries to instructions and billable hours, not just web traffic.

What we’ll bring

Services usually in scope.

Strategy

GTM Strategy & Positioning

Get the plan straight before you spend another pound on media.

Websites, Landing Pages & SEO

Design, build and sharpen the pages buyers actually land on.

Paid Ads & Demand Generation

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

FAQs

Common questions we get.

Yes. We have worked with multiple SRA-regulated firms and our copy stays inside the rules. We will not put your practising certificate at risk.

Most of our legal clients are partner-led with five to twenty partners. We are used to managing strong opinions and getting alignment.

Let’s talk

Selling B2B and stuck on pipeline? Book a 30-minute discovery call.

Book a discovery call

How we help Legal teams

What we do for Legal businesses.

Pick the work you need. Every engagement is led by Nick and Jake, built for Legal.

GTM Strategy & Positioning

Law firms compete on reputation but sound identical on paper. We sharpen positioning that reflects real strengths, pick the practice areas worth growing, and build a plan that turns expertise into instructions.

Paid Ads & Demand Generation

We build demand for law firms that produces qualified instructions, not unqualified clicks. Paid built around real legal intent and the matters worth taking, all within SRA advertising rules.

Websites, Landing Pages & CRO

We build law firm sites that turn visitors into enquiries. Clear practice-area pages, credibility done right, and a contact path that reassures clients at a stressful moment.

Reporting & Analytics

We build reporting that connects marketing to instructions and fee income for law firms. Clear visibility of which practice areas and channels actually generate matters worth taking.

CRM & Email Support

We bring order to law firm enquiry handling and client communication. Fast routing, compliant nurture, and a CRM that ensures no enquiry slips through, all within professional conduct rules.

B2B SEO

We build legal SEO that ranks for the matters clients search. Technical foundations, expert-led practice content, and the authority Google demands in a high-trust, YMYL category.