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Betts & Burton
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Cookies policy

Last updated: 31 May 2026. The cookies we use, why, and how to control them.

1. What cookies are

Cookies are small files stored on your device when you visit a website. Similar technologies, like localStorage, work the same way. We use them to keep the site working and, with your consent, to understand how it’s used.

2. How we ask for your consent

We use Google Consent Mode v2. When you first visit, non-essential cookies stay off until you choose. Our banner lets you accept all, reject non-essential, or set each category. We store your choice for up to 12 months, then ask again. You can change it anytime using the link below or in the footer.

3. The cookies we use

Strictly necessary

Always on. Required for the site to work and to remember your cookie choice.

CookieProviderPurposeDuration
bb_consent_v1Betts & Burton (first-party)Stores your cookie preferences12 months
Admin session cookieBetts & Burton (first-party)Keeps team members signed in to the admin area onlySession

Analytics

Set only with your consent. Helps us see which pages are useful.

CookieProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique visitors2 years
_ga_*Google AnalyticsPersists session state2 years
_gidGoogle AnalyticsDistinguishes visitors24 hours

Marketing

Set only with your consent. Used to measure ad campaigns.

CookieProviderPurposeDuration
_gcl_auGoogleMeasures ad conversions90 days

4. How Consent Mode v2 works

Before any Google tag loads, we tell Google that storage is denied by default. If you consent, we update the relevant signals (analytics_storage, ad_storage, ad_user_data, ad_personalization) to granted. If you decline, Google receives only cookieless, aggregated pings, so no identifying cookies are set.

5. Managing your preferences

Open to change your choice at any time. You can also block or delete cookies in your browser settings. If you do, the site still works, you just won’t be counted in our analytics.

6. More information

For how we handle the data behind these cookies, see our privacy policy. For Google’s own practices, see Google’s privacy policy.