Betts & Burton is Nick Betts and Jake Burton, two senior B2B marketers who got tired of watching clients pay agency rates for junior output. So we built the consultancy we always wanted to hire.
Co-founder · Demand & Conversion
Fifteen years building B2B marketing hands-on, across demand generation, websites and conversion, CRM and marketing operations. Former Head of Marketing in the legal-AI sector, with earlier roles in pharma and the Cambridge startup scene. He builds the whole system: paid demand, sites that convert, clean CRM, and the dashboards that show cost per lead, pipeline and ROI.
Connect on LinkedIn
Co-founder · Paid Media & Acquisition
Over a decade running paid media and digital acquisition, from multi-million-pound campaigns for brands like Ford, Jaguar and Netflix to in-house acquisition for legal and wealth firms. He builds paid campaigns that earn attention but stay grounded in data, with one job: more return on every pound of budget.
Connect on LinkedInYou always get Nick or Jake on the work, never a junior version of us. There is no bait-and-switch and no account manager layer.
Vanity metrics fund agencies. We get judged on qualified pipeline and conversions to revenue. Everything we build is measured against that.
We’d rather solve the problem in 90 days and hand it back than run a forever-retainer that no-one questions.
If a 16-year-old wouldn’t understand it, we rewrite it. That goes for our strategy decks, our copy, and our invoices.
Book a 30-minute discovery call. If we’re not the right fit, we’ll tell you and usually point you to someone who is.
