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Betts & Burton
Service · SEO

B2B SEO

Technical SEO, content strategy and digital PR for B2B and considered-B2C brands where organic search is a real revenue channel. Senior operators only, with every brief tied to a buyer query worth winning.

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Expected outcome

Organic pipeline from search terms buyers actually use

Expected outcome

Technical foundation that stops good content getting buried

Expected outcome

Content strategy built around buyer intent, not keyword volume

In scope

What you get first.

  • Technical SEO audit and prioritised roadmap
  • Keyword and topical cluster strategy
  • Content briefs and editorial calendar

Tight scope, clear outputs, and no filler work added just to pad a retainer.

Outcomes

What this looks like, done well.

  • Organic pipeline from search terms buyers actually use
  • Technical foundation that stops good content getting buried
  • Content strategy built around buyer intent, not keyword volume
  • Digital PR that earns authority and survives algorithm updates
Deliverables

What you actually get.

  • 01Technical SEO audit and prioritised roadmap
  • 02Keyword and topical cluster strategy
  • 03Content briefs and editorial calendar
  • 04Digital PR and link acquisition
  • 05Monthly ranking, traffic and revenue impact reporting
Other services

Works well alongside

Strategy

GTM Strategy & Positioning

Get the plan straight before you spend another pound on media.

Explore Demand

Paid Ads & Demand Generation

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

Explore Conversion

Websites, Landing Pages & SEO

Design, build and sharpen the pages buyers actually land on.

Explore
Industries we serve

B2B SEO by industry.

See how b2b seo works in your sector.

SaaS

We build SaaS SEO that ranks for the searches your buyers actually make. Technical foundations, a content engine around buying intent, and topical authority that compounds into pipeline.

Fintech

We build fintech SEO that ranks for high-intent, trust-driven searches. Technical foundations, authoritative content that satisfies E-E-A-T, and links that build the credibility regulated buyers expect.

Professional Services

We build SEO that makes professional services firms findable for the problems clients search. Technical foundations, expertise-led content, and authority that turns partner knowledge into inbound enquiries.

Legal

We build legal SEO that ranks for the matters clients search. Technical foundations, expert-led practice content, and the authority Google demands in a high-trust, YMYL category.

Insurance

We build insurance SEO that ranks for the cover and questions customers search. Technical foundations, trustworthy content that satisfies E-E-A-T, and authority that wins in a competitive YMYL category.

Manufacturing

We build manufacturing SEO that ranks for the applications and specifications buyers search. Technical foundations, application-led content, and authority that turns capability into inbound enquiries.

Healthtech

We build healthtech SEO that ranks for high-intent, trust-driven searches. Technical foundations, evidence-backed content that satisfies E-E-A-T, and authority that wins in a demanding YMYL category.

Consumer SaaS

We build consumer SaaS SEO that ranks for the problems and use cases your users search. Technical foundations, a scalable content engine, and authority that turns organic traffic into signups.

E-commerce & DTC

We build DTC SEO that ranks category, product and content pages for the searches that drive sales. Technical foundations, a scalable content approach, and authority that lowers reliance on paid.

Car Finance

We build car finance SEO that ranks for the searches customers make before they apply. Technical foundations, trustworthy content that satisfies E-E-A-T, and authority that wins in a competitive YMYL category.

Consumer Fintech

We build consumer fintech SEO that ranks for the questions users search before they trust an app. Technical foundations, trustworthy content that satisfies E-E-A-T, and authority that wins in a YMYL category.

Related guides

Read up on b2b seo.

Free, opinionated guides from the work we actually do.

A B2B SEO Strategy That Drives Pipeline, Not Just Traffic

Stop chasing volume. Start ranking for buyers.

Where we work

B2B SEO near you.

Senior support in person and remote across the UK.

B2B SEO in London

SEO support for Greater London teams.

B2B SEO in Manchester

SEO support for North West teams.

B2B SEO in Birmingham

SEO support for West Midlands teams.

B2B SEO in Bristol

SEO support for South West teams.

B2B SEO in Leeds

SEO support for Yorkshire teams.

B2B SEO in Edinburgh

SEO support for Scotland teams.

Next step

Let’s talk about b2b seo.

Book a 30-minute discovery call. No pitch deck. Just a senior conversation about where the gaps are and what to do about them.

Book a discovery call