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Betts & Burton
Service · SEO

SEO that produces organic pipeline.

We run SEO programmes for B2B and considered-B2C brands where organic search is a real revenue channel. Technical SEO, content strategy, and digital PR, all handled by senior operators against commercial outcomes.

The pattern

Where this usually goes wrong.

Most SEO retainers are dashboards full of keyword rankings and content calendars full of articles nobody asked for. The work moves traffic numbers and not revenue. We do the opposite: tie every brief, technical fix and link back to a buyer query worth winning.

Outcomes

What changes when we work together.

  • Organic pipeline contribution you can show the board
  • A technical foundation that stops leaking authority
  • Editorial focused on the queries your buyers actually use
  • Digital PR that builds defensible authority with no PBNs and no junk
Signals

You’ll recognise some of these.

  • You rank for some queries but none of them buy
  • Your site is fast in theory and slow in practice
  • Content output is high, organic revenue is flat
  • You suspect a previous agency cut corners on links
How we work

The approach, in plain terms.

Step 01

Audit and roadmap

Technical audit, content audit, and competitor analysis, surfaced as a prioritised roadmap rather than a 200-page PDF.

Step 02

Technical foundation

Crawl, index, Core Web Vitals, internal linking, schema, and rendering, which are the fundamentals that compound everything else.

Step 03

Editorial that converts

Topical clusters and content briefs aimed at buyer queries instead of keyword volume for its own sake.

Step 04

Authority building

Digital PR and link acquisition built on real journalist relationships, measured against domain-level authority and rankings on commercial terms.

FAQs

Common questions we get.

Technical and on-page fixes typically move rankings inside 60–90 days. Content and authority programmes compound over 6–12 months. We will be honest about which queries are quick wins and which are long plays.
Yes, through digital PR and journalist outreach. No PBNs, no link farms, nothing that puts your domain at risk.
We brief and edit. Most clients have internal or freelance writers we work with. If you need writers, we will introduce trusted ones.
Let’s talk

Want SEO that produces pipeline, not just rankings?

Book a 30-minute discovery call. We’ll tell you straight whether SEO is the right place to put budget, or whether another channel will work better for you first.