FAQs
Plain answers. No fluff.
The questions we get asked every week. If yours is not here, email us or book a call. We will tell you straight.
We are two senior B2B marketers, Nick Betts and Jake Burton, with 15+ years each running marketing for scale-ups. We work directly with founders and CMOs. No account managers, no juniors, and no handoffs.
We start with a 30-minute discovery call. Once the partner retainer is signed, we dive straight into building your initial diagnostic and a clear, written 90-day roadmap. No separate upfront diagnostic invoices, just high-velocity work from day one.
You get the senior people on the call, on the work, and in the weekly review. No layers, no juniors, and no client churn. We also work directly inside your team instead of from a separate planet.
Productized partner retainers start from £600/month for lightweight web and SEO support, up to £4,800/month for our multi-channel Scale Engine. We do not charge separate upfront strategic or diagnostic fees. All initial planning is fully bundled within your retainer, and all fees are flat, fixed, and agreed upfront.
We outline your diagnostic roadmap within the first fortnight, deliver conversion improvements within 30 days, and push for real pipeline lift inside the first quarter. We are direct about how we prioritize: positioning before paid campaigns, and operations before scale.
B2B SaaS, fintech, car finance, professional services, insurance, legal, manufacturing, and health-tech. The common thread is a considered sales process and a team that needs marketing to help revenue instead of just creating noise.
Yes. We often work alongside performance, creative, or PR agencies as the senior marketing lead. We will make them sharper.
Not as a rule, but for the right early-stage B2B story we will consider a blended fee and equity arrangement.
London, working with clients across the UK, EU, and US.
Not answered here? Email hello@bettsandburton.com or book a 30-minute call.
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Still have questions?
Book a 30-minute call. We’ll answer everything and you’ll know by the end of it whether we’re the right fit.