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Betts & Burton
Service · Conversion

Websites, Landing Pages & SEO

We design and build B2B websites, landing pages and content hubs that are easier to trust and easier to act on. That includes technical SEO, conversion-focused copy and blog content with a clear job to do.

The problem

Why this work matters.

A lot of B2B sites look polished and still make buying feel harder than it should. The message wanders, the landing page does too much, the SEO is patchy and nobody can explain why traffic is not turning into meetings.

Outcomes

What this looks like, done well.

  • More qualified enquiries from the same traffic
  • Landing pages sales are happy to share
  • Technical SEO that stops good content getting buried
  • A site and content base that make paid media work harder
Deliverables

What you actually get.

  • 01Website audit and roadmap
  • 02Website or landing-page design and build
  • 03Technical SEO fixes and content architecture
  • 04Conversion copy, blog briefs and testing plan
Conversion · How we work

How we run conversion engagements.

Zero fluff. Each step has a clear output and you always know which direction we are heading.

01

Audit

We look at message, structure, search visibility and conversion friction across the pages that matter most.

02

Restructure

We tighten the narrative, simplify the page flow and make the next step obvious.

03

Build

We ship the key pages, templates and content blocks quickly, with performance and clarity baked in.

04

Improve

We test, tune and keep the pages honest with what buyers actually respond to.

What sits inside

The work we run inside it.

We keep the scope tight. If a channel, page or task is not helping the commercial goal, it stays out.

Scope

Website design & development

B2B websites built to explain the offer quickly and move the right people to action.

Scope

Optimised landing pages

Campaign pages built for one job at a time, not five messages fighting in the same hero.

Scope

Technical SEO

Site structure, crawlability, speed and on-page fixes that help good pages get found.

Scope

Blog writing

Articles and resource content written to earn trust, support search and give sales something useful to send.

Scope

Conversion copy

Copy that answers the real objections, trims waffle and gives buyers a confident next step.

Scope

CRO testing

Practical tests on headlines, forms and page flow so conversion improves for the right reasons.

FAQs

What people ask about websites, landing pages & seo.

Most builds land on Webflow, Framer, or a headless Next.js stack, whichever fits your team and pace best. We will not lock you into something only we can maintain.
A focused B2B marketing site is typically 8 to 12 weeks from kickoff to launch. Landing pages 2 to 4 weeks. We work in shippable increments rather than a single big-bang launch.
Yes. Technical SEO, site architecture, schema, and on-page optimisation are built in from day one. For ongoing SEO programmes, see our SEO consultancy service.
Most of the time, yes. A focused conversion sprint on the 5 to 10 highest-traffic pages usually moves more revenue than a full rebuild, and it costs a fraction of the price.
Industries we serve

Websites, Landing Pages & SEO by industry.

See how websites, landing pages & seo works in your sector.

SaaS

We rebuild SaaS sites and landing pages around the buyer, not the org chart. Clearer narrative, faster demo path, and per-ICP pages that turn paid traffic into booked calls.

Fintech

We build fintech sites and landing pages that earn trust fast and convert risk-aware buyers. Clear proof, compliant claims, and a path to a call that does not lose the buyer at the security question.

Professional Services

We build professional services sites that turn expertise into enquiries. Clear proof of credibility, sector-specific pages, and a path to a conversation that respects how considered the decision is.

Legal

We build law firm sites that turn visitors into enquiries. Clear practice-area pages, credibility done right, and a contact path that reassures clients at a stressful moment.

Insurance

We build insurance sites and quote journeys that convert without overpromising. Clear cover explanations, trust signals, and a quote path that reduces drop-off while staying compliant.

Manufacturing

We build manufacturing sites that turn technical buyers into enquiries. Clear capability and application pages, the proof engineers expect, and a quote path that does not bury the next step.

Healthtech

We build healthtech sites that earn clinical trust and convert complex buyers. Clear evidence, integration and security proof, and a path to a conversation that respects how considered the decision is.

Consumer SaaS

We build consumer SaaS sites and signup flows that turn visitors into activated users. Instant value clarity, a frictionless signup, and onboarding that gets users to the aha moment fast.

E-commerce & DTC

We build DTC stores and product pages that convert traffic into profitable orders. Faster pages, clearer product stories, and a checkout that stops leaking sales at the final step.

Car Finance

We build car finance sites and application journeys that convert without overpromising. Clear eligibility, trust signals, and an application flow that reduces drop-off while staying compliant.

Consumer Fintech

We build consumer fintech sites and onboarding flows that earn trust and convert. Clear value, security and trust signals, and a signup-to-KYC flow that reduces drop-off while staying compliant.

Related guides

Read up on websites, landing pages & seo.

Free, opinionated guides from the work we actually do.

Next step

Let’s talk about websites, landing pages & seo.

Book a 30-minute discovery call. No pitch deck. Just a senior conversation about where the gaps are and what to do about them.