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Betts & Burton
Manufacturing · Conversion

Website and CRO for manufacturing.

We build manufacturing sites that turn technical buyers into enquiries. Clear capability and application pages, the proof engineers expect, and a quote path that does not bury the next step.

The pattern

Where this usually goes wrong.

Your site is a dated capability dump. Buyers cannot quickly confirm you can do their job, the proof is missing, and requesting a quote means hunting for a generic contact form.

Outcomes

What changes when we work together.

  • Enquiry and quote-request rate lifted
  • Application pages that confirm fit fast
  • Technical proof engineers actually want
  • A clear, prominent quote path
How we work

The approach, in plain terms.

Step 01

Conversion audit

We review where the site loses technical buyers, then prioritise the fixes that recover enquiries.

Step 02

Capability and application pages

Pages built around the buyer application and outcome, with the specs and proof to confirm fit.

Step 03

Proof design

Certifications, case studies and capability evidence placed where technical buyers look for them.

Step 04

Quote path

A prominent, low-friction quote-request path that suits a considered industrial purchase.

FAQs

Common questions we get.

Yes, with the right structure. We lead with the application fit, then layer the technical detail buyers need to commit.
Both design and build, or developer-ready designs for your team or web partner.
Yes, including preserving SEO value from existing product and capability pages.
Let’s talk

Need websites, landing pages & cro in Manufacturing? Let’s talk.