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Betts & Burton
E-commerce · Conversion

Store and CRO for e-commerce and DTC.

We build DTC stores and product pages that convert traffic into profitable orders. Faster pages, clearer product stories, and a checkout that stops leaking sales at the final step.

The pattern

Where this usually goes wrong.

You pay to drive traffic to product pages that load slowly, undersell the product and lose customers at checkout. The conversion rate quietly caps the return on every pound of media.

Outcomes

What changes when we work together.

  • Conversion rate and average order value lifted
  • Product pages that sell, not just list
  • A faster store that holds paid traffic
  • A checkout that stops leaking orders
How we work

The approach, in plain terms.

Step 01

Conversion audit

We map where the store loses orders, from product page to checkout, then prioritise the highest-impact fixes.

Step 02

Product page rebuild

Product pages that tell the story, answer objections and drive add-to-cart, with AOV levers built in.

Step 03

Speed and checkout

Performance fixes and a streamlined checkout that recover the orders slow pages and friction lose.

Step 04

Test and iterate

A/B testing across the store, measured against profitable conversion and AOV.

FAQs

Common questions we get.

Yes. Shopify is our most common DTC platform, and we know where it leaks conversion and how to fix it.
Yes. Bundling, upsell and cross-sell are built into the product page and cart work, not bolted on.
Both design and build, or developer-ready designs for your team or Shopify partner.
Let’s talk

Need websites, landing pages & cro in E-commerce & DTC? Let’s talk.