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Betts & Burton
Consumer Fintech · Conversion

Website and CRO for consumer fintech.

We build consumer fintech sites and onboarding flows that earn trust and convert. Clear value, security and trust signals, and a signup-to-KYC flow that reduces drop-off while staying compliant.

The pattern

Where this usually goes wrong.

Users hesitate at signup and abandon during KYC. Trust signals are missing, the value is unclear, and compliant copy reads as cold at exactly the moment you need to reassure.

Outcomes

What changes when we work together.

  • Signup and onboarding completion improved
  • Trust and security signals placed where users hesitate
  • A smoother signup-to-KYC flow
  • A compliant journey that still converts
How we work

The approach, in plain terms.

Step 01

Onboarding audit

We map where signup and KYC lose users, then prioritise the trust and clarity fixes that recover them.

Step 02

Trust-led rebuild

Security, regulation and proof signals placed deliberately so credibility is obvious not buried.

Step 03

Flow optimisation

A smoother signup-to-KYC flow that reduces friction without cutting compliance corners.

Step 04

Test and iterate

A/B testing on the onboarding flow, measured against activated, compliant users.

FAQs

Common questions we get.

Yes. Clear expectations, the right reassurance and a smoother flow recover a meaningful share of KYC abandons.
They reinforce each other. Visible security and honest, compliant messaging build the trust that converts.
Both design and build, or developer-ready designs for your team.
Let’s talk

Need websites, landing pages & cro in Consumer Fintech? Let’s talk.