B2C · Consumer Fintech

Consumer fintech marketing that converts inside regulated rails.

For consumer fintech, neobanks, credit, BNPL, and savings apps. We help you acquire, activate, and retain customers inside FCA rules, without flattening the brand.

The pattern

Where this usually goes wrong.

Consumer fintech marketing has to do two things at once: convert hard and respect regulation. Most teams either lose the brand to compliance or lose compliance to a growth team in a hurry.

Outcomes

What changes when we work together.

Acquisition at a defensible CAC by funded customer
Onboarding and KYC flows that pass regulators and convert
Lifecycle that drives second-product attach and retention
Brand that survives the financial-promotion rulebook

Signals

You’ll recognise some of these.

FCA-regulated consumer fintech: credit, BNPL, savings, neobank
Reliant on paid social for acquisition with rising CAC
Onboarding drop-off you have not solved
Brand and growth teams not aligned

How we work

The approach, in plain terms.

Step 01

Brand within regulation

Creative system that survives compliance and still earns attention in feed.

Step 02

Acquisition engineering

Paid, organic and partnership channels rebuilt around funded-customer cost, not signup volume.

Step 03

Onboarding CRO

KYC, ID&V and first-deposit flows engineered to maximise completion without breaking rules.

Step 04

Second-product lifecycle

Lifecycle programmes that drive cross-sell and reduce dormancy.

What we’ll bring

Services usually in scope.

Strategy

GTM Strategy & Positioning

Get the plan straight before you spend another pound on media.

Paid Ads & Demand Generation

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

CRM & Email Support

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

FAQs

Common questions we get.

Yes. We work inside FinProm and consumer-duty rules every day and align with your compliance team upfront.

Yes, that is usually the point. The two should not be separate workstreams.

Let’s talk

Scaling a consumer brand and want the maths to work? Book a discovery call.

Book a discovery call

How we help Consumer Fintech teams

What we do for Consumer Fintech businesses.

Pick the work you need. Every engagement is led by Nick and Jake, built for Consumer Fintech.

GTM Strategy & Positioning

Consumer fintech has to win trust fast in a category people are wary of. We sharpen positioning that builds confidence, picks the audiences worth winning, and works within FCA rules.

Paid Ads & Demand Generation

We build consumer fintech acquisition that brings in users who activate and stay, not just installs. Paid across the channels that fit your audience, compliant with FCA rules and measured against retention.

Websites, Landing Pages & CRO

We build consumer fintech sites and onboarding flows that earn trust and convert. Clear value, security and trust signals, and a signup-to-KYC flow that reduces drop-off while staying compliant.

Reporting & Analytics

We build consumer fintech reporting that ties spend to activated, funded users and lifetime value, with tracking that respects FCA and data rules.

CRM & Email Support

We build consumer fintech lifecycle programmes that drive activation, funding and retention, all within FCA rules. Behaviour-triggered messaging that moves users from signup to active and engaged.

B2B SEO

We build consumer fintech SEO that ranks for the questions users search before they trust an app. Technical foundations, trustworthy content that satisfies E-E-A-T, and authority that wins in a YMYL category.