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Betts & Burton
Consumer Fintech · SEO

SEO for consumer fintech.

We build consumer fintech SEO that ranks for the questions users search before they trust an app. Technical foundations, trustworthy content that satisfies E-E-A-T, and authority that wins in a YMYL category.

The pattern

Where this usually goes wrong.

You rely on paid for every download, and organic brings only brand traffic. Content is thin, authority is weak, and you lose the high-intent searches that bring users ready to commit.

Outcomes

What changes when we work together.

  • Rankings for the questions users search pre-signup
  • Trustworthy content that satisfies E-E-A-T
  • Technical foundations fixed so pages can rank
  • An organic channel that lowers blended CAC
How we work

The approach, in plain terms.

Step 01

Technical audit

We fix crawl, speed and structure issues that hold back a fast-built fintech site.

Step 02

Trust-led content

Clear, accurate content built to satisfy the trust bar Google sets for finance and to convert wary users.

Step 03

Intent keyword strategy

We target the commercial and comparison terms users search before choosing a fintech app.

Step 04

Authority building

Digital PR and links that build the credibility required to rank in a YMYL category.

FAQs

Common questions we get.

Yes. Google holds finance content to a high trust bar, so genuine expertise and authority are essential, which we build in.
Over time, yes. It builds an organic floor that lowers blended CAC, though it is a build not an overnight switch.
Three to six months for commercial wins, compounding from there in a high-trust category.
Let’s talk

Need b2b seo in Consumer Fintech? Let’s talk.