Paid acquisition for consumer fintech.
We build consumer fintech acquisition that brings in users who activate and stay, not just installs. Paid across the channels that fit your audience, compliant with FCA rules and measured against retention.
Where this usually goes wrong.
Campaigns chase cheap installs that never fund an account or complete KYC. CAC looks fine while activation and retention quietly collapse, and compliance slows every creative.
What changes when we work together.
- Acquisition weighted to users who activate and stay
- Channel mix matched to your audience
- Compliant creative approved without delay
- Reporting tied to activation and retention, not installs
The approach, in plain terms.
Audience and intent mapping
We map where your high-value users are reachable, then focus spend on the channels that bring them.
Paid build
Paid social, search and app channels, structured around activation and funded accounts not raw installs.
Compliant creative
Creative that persuades within FCA and financial promotion rules, approved without lengthy back-and-forth.
Activation reporting
Reporting that follows spend to activated, retained users so CAC is judged against real value.