Consumer Fintech · Reporting
Reporting and analytics for consumer fintech.
We build consumer fintech reporting that ties spend to activated, funded users and lifetime value, with tracking that respects FCA and data rules.
The pattern
Where this usually goes wrong.
You report installs and signups, but not activation, funded accounts or retention. The cheapest acquisition often churns fastest, and strict data rules make the truth even harder to see.
Outcomes
What changes when we work together.
- Reporting tied to activation, funding and LTV
- Cohort visibility by acquisition channel
- Tracking that respects FCA and data rules
- Evidence to shift budget towards high-value users
How we work
The approach, in plain terms.
Step 01
Compliant tracking audit
We fix the gaps across analytics, ad platforms and product data while respecting data and conduct rules.
Step 02
Cohort and LTV model
A model linking acquisition channel to activation, funding, retention and value over time.
Step 03
Reporting dashboard
A dashboard showing CAC, activation, funding, retention and LTV by channel and cohort.
Step 04
Reporting cadence
A weekly rhythm so spend shifts towards the channels bringing users who activate and stay.
What we’ll bring
Services usually in scope.
FAQs
Common questions we get.
Yes. We link activation and retention to acquisition channel within the data rules you operate under.
Yes, alongside GA4 and the ad platforms. We connect what you have rather than forcing a migration.
Tracking fixes within weeks, with cohort and LTV trends emerging as data accumulates.