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Betts & Burton
Legal · SEO

B2B SEO for law firms.

We build legal SEO that ranks for the matters clients search. Technical foundations, expert-led practice content, and the authority Google demands in a high-trust, YMYL category.

The pattern

Where this usually goes wrong.

Clients with a legal problem search Google and find a competitor or a directory. Your practice pages are thin, your authority is weak, and you lose visibility on exactly the terms that bring instructions.

Outcomes

What changes when we work together.

  • Rankings for high-intent legal searches
  • Expert practice-area content that ranks and converts
  • Technical foundations fixed so pages can rank
  • Authority that compounds in a high-trust category
How we work

The approach, in plain terms.

Step 01

Technical audit

We fix crawl, speed and structure issues that hold back a typical law firm site.

Step 02

Practice content strategy

Authoritative, client-readable content for each practice area, demonstrating the expertise Google rewards.

Step 03

Matter-intent keywords

We target the searches clients make when they have a live legal problem, not just generic legal terms.

Step 04

Authority building

Digital PR and links that build the credibility required to rank in a YMYL category.

FAQs

Common questions we get.

Yes. Google holds legal content to a high trust bar, so genuine expertise and authority are essential, which we build in.
For specific matters and local intent, often yes. We target where a firm can realistically win rather than head-on volume terms.
Three to six months for commercial wins, compounding from there.
Let’s talk

Need b2b seo in Legal? Let’s talk.