Reporting and analytics for law firms.
We build reporting that connects marketing to instructions and fee income for law firms. Clear visibility of which practice areas and channels actually generate matters worth taking.
Where this usually goes wrong.
You cannot tell which marketing produces instructions, so budget gets split evenly across practice areas regardless of return. The high-margin work and the loss-leaders look identical in the numbers.
What changes when we work together.
- Visibility of which channels create instructions
- Tracking from enquiry to matter to fee income
- Practice-area level reporting
- Evidence to direct budget to high-margin work
The approach, in plain terms.
Tracking audit
We fix the gaps across the site, CRM and ad platforms that hide where instructions actually come from.
Matter attribution
A model linking enquiries and instructions back to the marketing that influenced them, by practice area.
Reporting dashboard
A clear dashboard showing enquiries, instructions and fee income by source and practice area.
Reporting cadence
A monthly rhythm so partners direct budget to the practice areas that genuinely pay.