Written by the people doing the work.

Nick has 15+ years building B2B marketing hands-on, across demand generation, websites and conversion, CRM and marketing operations. Former Head of Marketing in the legal-AI sector, he builds the system that turns activity into leads, conversions and revenue.

Jake has spent over a decade in paid media and digital acquisition, from multi-million-pound campaigns for brands like Ford, Jaguar and Netflix to high-ROI work on lean budgets. He runs the paid demand: Google Ads, paid social and search.