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Betts & Burton
B2B Fintech · Demand

Demand generation for B2B fintech.

We build fintech demand that reaches risk-aware buyers and produces qualified pipeline. Paid built around real intent and the accounts that actually buy, with compliance baked in.

The pattern

Where this usually goes wrong.

Broad fintech targeting burns budget on the wrong accounts, and compliance review slows every campaign to a crawl. You are paying for clicks from people who will never pass your own onboarding.

Outcomes

What changes when we work together.

  • Pipeline weighted to accounts that fit and convert
  • Account-based targeting on the segments that matter
  • Compliant creative approved without weeks of back-and-forth
  • Reporting tied to qualified, sales-accepted pipeline
How we work

The approach, in plain terms.

Step 01

Account and intent mapping

We define the accounts worth winning and the intent signals that matter, then target precisely instead of broadly.

Step 02

ABM and paid rebuild

LinkedIn account targeting, Google around bottom-funnel intent, and a retargeting motion for engaged accounts.

Step 03

Compliant creative system

A creative and approval workflow that keeps compliance happy and stops campaigns stalling in review.

Step 04

Pipeline reporting

Reporting that follows spend to qualified pipeline and closed revenue, by account and segment.

FAQs

Common questions we get.

Yes, and we design the creative workflow around it so approval is fast rather than a bottleneck.
If deals are five figures and up with named target accounts, usually yes. We will tell you honestly if your motion suits broader demand instead.
Around £5k/month in media for a meaningful test. ABM concentrates that spend on fewer, higher-value accounts.
Let’s talk

Need paid ads & demand generation in Fintech? Let’s talk.