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Betts & Burton
B2B Fintech · SEO

B2B SEO for fintech.

We build fintech SEO that ranks for high-intent, trust-driven searches. Technical foundations, authoritative content that satisfies E-E-A-T, and links that build the credibility regulated buyers expect.

The pattern

Where this usually goes wrong.

In fintech, ranking takes credibility Google can see. Thin content and weak authority mean you lose to incumbents on exactly the terms your buyers search before they commit.

Outcomes

What changes when we work together.

  • Rankings on the commercial terms buyers search
  • Content that demonstrates real expertise and trust
  • Technical foundations fixed so pages can rank
  • Authority and links that compound over time
How we work

The approach, in plain terms.

Step 01

Technical audit

We fix crawl, speed, structure and indexation issues so your strongest pages can actually compete.

Step 02

E-E-A-T content strategy

Content built to demonstrate expertise and trust, attributed to real experts, because that is what ranks in finance.

Step 03

Buying-intent keywords

We prioritise the commercial and comparison terms buyers search, not just informational traffic that never converts.

Step 04

Authority building

Digital PR and links from credible finance sources, the kind that move rankings in a YMYL category.

FAQs

Common questions we get.

Yes, Google holds finance content to a higher trust bar. That is why we build genuine expertise and authority into everything.
Commercial wins in three to six months, with authority compounding from there. In a high-trust category it is a build.
Yes. We can run the full engine or partner with your subject experts on briefs and editing.
Let’s talk

Need b2b seo in Fintech? Let’s talk.