Skip to main content
Betts & Burton
Healthtech · SEO

B2B SEO for healthtech.

We build healthtech SEO that ranks for high-intent, trust-driven searches. Technical foundations, evidence-backed content that satisfies E-E-A-T, and authority that wins in a demanding YMYL category.

The pattern

Where this usually goes wrong.

Healthcare content is held to the highest trust bar Google sets. Thin content and weak authority mean you lose to incumbents and publishers on exactly the terms your buyers search.

Outcomes

What changes when we work together.

  • Rankings on the commercial terms buyers search
  • Evidence-backed content that demonstrates expertise
  • Technical foundations fixed so pages can rank
  • Authority that compounds in a high-trust category
How we work

The approach, in plain terms.

Step 01

Technical audit

We fix crawl, speed, structure and indexation issues so your strongest pages can compete.

Step 02

E-E-A-T content strategy

Evidence-backed content attributed to real clinical and technical experts, because that is what ranks in health.

Step 03

Buying-intent keywords

We prioritise the commercial and comparison terms buyers search, not just informational health traffic.

Step 04

Authority building

Digital PR and links from credible health and industry sources that move rankings in a YMYL category.

FAQs

Common questions we get.

Yes. Google holds health content to the highest trust bar, so genuine expertise and evidence are essential, which we build in.
Yes. We run the engine or partner with your clinical and subject experts on briefs and review.
Three to six months for commercial wins, compounding from there in a demanding category.
Let’s talk

Need b2b seo in Healthtech? Let’s talk.