Insurance · Demand
Demand generation for insurance.
We build insurance demand that brings in profitable customers, not just cheap quotes. Paid built around the segments worth winning, with creative and pages compliant with FCA rules.
The pattern
Where this usually goes wrong.
Broad targeting and price-led ads attract the least loyal, lowest-margin customers. You hit volume targets while loss ratios and churn quietly eat the profit.
Outcomes
What changes when we work together.
- Acquisition weighted to profitable segments
- Paid focused on intent, not just lowest price
- Compliant creative approved without delay
- Reporting tied to profitable policies, not quotes
How we work
The approach, in plain terms.
Step 01
Segment and intent mapping
We define the profitable segments and the intent signals that find them, then target precisely.
Step 02
Paid build
Google, Meta and where relevant comparison channels, structured around margin not just volume.
Step 03
Compliant creative
Ad and page copy that persuades within FCA and fair-value rules, approved without lengthy back-and-forth.
Step 04
Profit-aware reporting
Reporting that follows spend to profitable policies, factoring in retention not just acquisition cost.
What we’ll bring
Services usually in scope.
FAQs
Common questions we get.
Yes. Compliant creative and clear fair-value messaging are routine for our insurance and finance clients.
By targeting on segment and intent, and reporting on profitability and retention rather than raw quote volume.
Where they fit the segment, yes, alongside direct channels. We will advise on the right mix for your book.