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Betts & Burton
Insurance · SEO

B2B SEO for insurance.

We build insurance SEO that ranks for the cover and questions customers search. Technical foundations, trustworthy content that satisfies E-E-A-T, and authority that wins in a competitive YMYL category.

The pattern

Where this usually goes wrong.

Aggregators and incumbents dominate the search results, your content is thin, and you rely entirely on paid because organic never breaks through. Acquisition cost stays high because there is no organic floor.

Outcomes

What changes when we work together.

  • Rankings for the cover and questions customers search
  • Trustworthy content that satisfies E-E-A-T
  • Technical foundations fixed so pages can rank
  • An organic channel that lowers blended acquisition cost
How we work

The approach, in plain terms.

Step 01

Technical audit

We fix crawl, speed and structure issues that hold back a typical insurance site.

Step 02

Trust-led content

Clear, accurate content about cover and common questions, built to satisfy the trust bar Google sets for finance.

Step 03

Intent keyword strategy

We target the realistic non-aggregator opportunities where a direct insurer can rank and convert.

Step 04

Authority building

Digital PR and links that build the credibility required to compete in a YMYL category.

FAQs

Common questions we get.

Not on head terms, usually. We target the specific cover questions and niches where a direct insurer can realistically win.
As an organic floor under expensive paid acquisition, often yes. We will be honest about the realistic ceiling.
Three to six months for commercial wins, compounding from there in a competitive category.
Let’s talk

Need b2b seo in Insurance? Let’s talk.