GTM strategy and positioning for insurance.
Insurance is sold on trust, price and cover, but most positioning leans on price alone. We sharpen a proposition that reflects real value, pick the segments worth winning, and build a compliant plan.
Where this usually goes wrong.
Your proposition has collapsed into price comparison, even though your cover and service are genuinely better. Without clear positioning you compete on the one axis where someone is always cheaper.
What changes when we work together.
- Positioning built on value, not just price
- Priority segments ranked by margin and retention
- Messaging compliant with FCA rules
- A 90-day plan to grow profitable segments
The approach, in plain terms.
Customer and broker interviews
We talk to customers and intermediaries to find what they genuinely value beyond price, then position around it.
Segment prioritisation
We rank segments by margin, retention and acquisition cost so growth focuses where it pays.
Compliant proposition
A proposition and messaging that differentiate on value while staying within FCA conduct rules.
90-day plan
A practical plan to grow the profitable segments through the right channels and offers.