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Betts & Burton
Manufacturing · SEO

B2B SEO for manufacturing.

We build manufacturing SEO that ranks for the applications and specifications buyers search. Technical foundations, application-led content, and authority that turns capability into inbound enquiries.

The pattern

Where this usually goes wrong.

Buyers search for specific processes, materials and applications, and find a competitor. Your capability pages are thin, the site is dated, and you miss the searches that bring high-value enquiries.

Outcomes

What changes when we work together.

  • Rankings for the applications buyers search
  • Capability content built to rank and convert
  • Technical foundations fixed so pages can rank
  • Inbound enquiries from organic search
How we work

The approach, in plain terms.

Step 01

Technical audit

We fix crawl, speed and structure issues that hold back a typical, often dated, manufacturing site.

Step 02

Application content strategy

Content built around the processes, materials and applications buyers search, demonstrating capability.

Step 03

Specification keywords

We target the specific technical searches that signal a real buyer with a real job to place.

Step 04

Authority building

Links and digital PR from credible industry sources that move rankings for your priority terms.

FAQs

Common questions we get.

Often yes. Low-volume, high-intent application searches convert far better than broad traffic, and competition is thinner.
Yes. We extract detail from your engineers and turn it into content that ranks and reads credibly to buyers.
Three to six months for commercial wins, compounding from there.
Let’s talk

Need b2b seo in Manufacturing? Let’s talk.