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Betts & Burton
Professional Services · SEO

B2B SEO for professional services.

We build SEO that makes professional services firms findable for the problems clients search. Technical foundations, expertise-led content, and authority that turns partner knowledge into inbound enquiries.

The pattern

Where this usually goes wrong.

Clients search for answers to their problems and find a competitor firm. Your expertise is real, but it lives in partners heads, not on pages Google can rank.

Outcomes

What changes when we work together.

  • Rankings for the problems your clients search
  • Partner expertise turned into rankable content
  • Technical foundations fixed so pages can rank
  • Inbound enquiries from organic search
How we work

The approach, in plain terms.

Step 01

Technical audit

We fix the crawl, speed and structure issues that quietly cap a typical professional services site.

Step 02

Expertise content strategy

A system for turning partner knowledge into authoritative content that ranks and demonstrates genuine expertise.

Step 03

Problem-led keywords

We target the problems and questions clients search before they choose a firm, not just service-name terms.

Step 04

Authority building

Digital PR and links that build the credibility Google rewards in expertise-led categories.

FAQs

Common questions we get.

Yes. We extract their expertise through short interviews and turn it into content, so they contribute knowledge not hours.
Three to six months for commercial wins, compounding from there. It is a build, not a switch.
If you serve a defined region, yes. We will tell you whether local or national focus suits your firm.
Let’s talk

Need b2b seo in Professional Services? Let’s talk.