Reporting and analytics for B2B SaaS.
We build SaaS reporting that ties marketing spend to ARR. GA4, attribution and pipeline dashboards that show what is working, so the marketing line stops getting questioned in every board meeting.
Where this usually goes wrong.
You can report MQLs and clicks all day, but nobody can say which channel created pipeline. Attribution is a black box, GA4 was set up badly, and the board keeps asking the same question marketing cannot answer.
What changes when we work together.
- A pipeline dashboard tied to ARR by channel
- GA4 and conversion tracking set up properly
- An attribution model your CFO trusts
- Board reporting that defends the marketing budget
The approach, in plain terms.
Tracking audit
We check what is actually being captured across GA4, CRM and ad platforms, then fix the gaps that distort every report.
Attribution model
A pragmatic model that fits a long SaaS sales cycle, blending first-touch and multi-touch without pretending to false precision.
Pipeline dashboard
A Looker Studio or HubSpot dashboard showing spend, qualified pipeline and closed ARR by channel and segment.
Reporting cadence
A simple weekly and monthly rhythm so the team and the board see the same numbers without a fire drill.