Skip to main content
Betts & Burton
B2B SaaS · SEO

B2B SEO for SaaS.

We build SaaS SEO that ranks for the searches your buyers actually make. Technical foundations, a content engine around buying intent, and topical authority that compounds into pipeline.

The pattern

Where this usually goes wrong.

You rank for your own brand and a few low-intent how-to terms, but nothing your buyers search before they buy. The blog publishes content nobody reads and the technical foundation is quietly capping everything.

Outcomes

What changes when we work together.

  • Rankings for the commercial terms buyers search
  • A content engine built around buying intent
  • Technical issues fixed so pages can actually rank
  • Organic pipeline that compounds quarter on quarter
How we work

The approach, in plain terms.

Step 01

Technical audit

We fix crawl, indexation, speed and structure issues that stop your best pages ranking, common in fast-built SaaS sites.

Step 02

Buying-intent keyword strategy

We map the terms buyers search at each stage, then prioritise the commercial and comparison terms that convert.

Step 03

Content engine

A repeatable system for comparison pages, use-case pages and pillar content, built to rank and to convert.

Step 04

Authority building

Digital PR and link acquisition focused on the topics that move rankings for your priority terms.

FAQs

Common questions we get.

Commercial keyword wins typically land in three to six months. Authority compounds from there. It is a build, not a quick fix.
Both. We can run the full content engine or work with your writers on strategy, briefs and editing.
Where it fits, yes. Integration pages and use-case templates can scale well, but only when the underlying intent is real.
Let’s talk

Need b2b seo in SaaS? Let’s talk.