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Betts & Burton
Car Finance · Acquisition

Paid acquisition for car finance.

We build car finance acquisition that brings in customers who qualify and convert, not just clicks. Paid built around real intent and creditworthy intent signals, all within FCA advertising rules.

The pattern

Where this usually goes wrong.

Broad, rate-led ads attract applicants who never qualify, wasting budget and frustrating the team. Compliance review slows campaigns, and cost per funded deal climbs.

Outcomes

What changes when we work together.

  • Applicants more likely to qualify and convert
  • Paid focused on creditworthy intent
  • Compliant creative approved without delay
  • Reporting tied to funded deals, not clicks
How we work

The approach, in plain terms.

Step 01

Intent and segment mapping

We define the customers worth acquiring and the intent signals that find them, then target precisely.

Step 02

Paid build

Google, Meta and where relevant comparison channels, structured around funded deals not raw applications.

Step 03

Compliant creative

Ad and landing-page copy that persuades within FCA rules, approved without lengthy back-and-forth.

Step 04

Funded-deal reporting

Reporting that follows spend through application and approval to funded deals.

FAQs

Common questions we get.

Yes. Compliant creative and clear, fair messaging are routine for our car finance and regulated clients.
By targeting on intent and segment, and reporting on funded deals rather than raw application volume.
It varies with competition and segment. We will model a realistic budget against cost per funded deal before you commit.
Let’s talk

Need paid ads & demand generation in Car Finance? Let’s talk.