Consumer SaaS · Reporting
Reporting and analytics for consumer SaaS.
We build consumer SaaS reporting that ties acquisition spend to activation, retention and revenue. Clear visibility of which channels bring users who actually stick and pay.
The pattern
Where this usually goes wrong.
You can report installs and signups, but not which channels bring users who activate and pay. The cheapest acquisition often churns fastest, and the data never makes that obvious.
Outcomes
What changes when we work together.
- Reporting tied to activation, retention and revenue
- Cohort visibility by acquisition channel
- Tracking set up properly across web and app
- Evidence to shift budget towards high-LTV channels
How we work
The approach, in plain terms.
Step 01
Tracking audit
We fix the gaps across analytics, ad platforms and product data that hide true user quality.
Step 02
Cohort and LTV model
A model linking acquisition channel to activation, retention and revenue over time.
Step 03
Reporting dashboard
A dashboard showing CAC, activation, retention and LTV by channel and cohort.
Step 04
Reporting cadence
A weekly rhythm so spend shifts towards the channels bringing users who stay.
What we’ll bring
Services usually in scope.
FAQs
Common questions we get.
Yes. Linking product activation and retention back to acquisition channel is the most valuable view in consumer SaaS.
Yes, alongside GA4 and the ad platforms. We connect what you have rather than forcing a migration.
Tracking fixes within weeks, with cohort and LTV trends emerging as data accumulates.