E-commerce · Retention
Email and retention for e-commerce and DTC.
We build DTC email and retention programmes that turn first orders into repeat customers. Flows, segmentation and campaigns that grow lifetime value and reduce reliance on paid acquisition.
The pattern
Where this usually goes wrong.
You spend heavily to acquire customers, then never bring them back. Email is a few generic newsletters, the flows are missing, and repeat purchase is left to chance.
Outcomes
What changes when we work together.
- Repeat purchase rate and LTV lifted
- Core flows that recover and grow revenue
- Segmentation that sends the right offer
- Less reliance on expensive acquisition
How we work
The approach, in plain terms.
Step 01
Retention audit
We review your current email and retention setup, then prioritise the flows and segments that grow LTV.
Step 02
Core flows
Welcome, abandoned cart, post-purchase and win-back flows built to recover and grow revenue.
Step 03
Segmentation and campaigns
Segmentation by behaviour and value, with campaigns that send the right offer to the right customer.
Step 04
Handover
Documentation and training so your team owns and iterates the programme.
What we’ll bring
Services usually in scope.
FAQs
Common questions we get.
Yes. Klaviyo is our standard DTC retention platform, and we build the flows and segments that move LTV.
Welcome, abandoned cart, post-purchase and win-back recover the most revenue. We build those first.
Yes. We build it to be owned and iterated by your team after handover.