Paid media for e-commerce and DTC.
We build DTC paid media that grows profitable revenue, not just ROAS on paper. Meta, Google and the channels that fit your product, measured against contribution margin and repeat purchase.
Where this usually goes wrong.
Reported ROAS looks healthy but the bank account disagrees. Spend chases last-click sales that would have happened anyway, while genuinely incremental growth stalls.
What changes when we work together.
- Profitable, incremental revenue growth
- Channel mix matched to your product and margin
- Creative testing built around contribution, not vanity ROAS
- Reporting tied to margin and repeat purchase
The approach, in plain terms.
Margin and channel audit
We map true contribution margin per product, then focus spend where growth is profitable and incremental.
Paid build
Meta, Google Shopping and search, and where relevant TikTok, structured around incrementality not last click.
Creative testing
Structured creative testing, the biggest lever in DTC, measured against contribution margin.
Profit-aware reporting
Reporting that follows spend to profitable, incremental revenue and repeat purchase, not platform ROAS alone.