E-commerce · Reporting
Reporting and analytics for e-commerce and DTC.
We build DTC reporting that ties spend to contribution margin and customer lifetime value, not platform ROAS. Clear visibility of what is actually profitable and incremental.
The pattern
Where this usually goes wrong.
Every platform claims credit for the same sales, so reported ROAS is inflated and contradictory. You cannot tell which spend is incremental, which is profitable, or which customers are worth keeping.
Outcomes
What changes when we work together.
- Reporting tied to contribution margin and LTV
- A view of incrementality, not just platform ROAS
- Tracking set up properly post-iOS changes
- Evidence to shift budget towards profitable growth
How we work
The approach, in plain terms.
Step 01
Tracking audit
We fix the gaps and double-counting across analytics and ad platforms that inflate reported ROAS.
Step 02
Margin and LTV model
A model linking spend to true contribution margin and customer lifetime value over time.
Step 03
Reporting dashboard
A blended dashboard showing real, profitable performance across channels rather than siloed platform numbers.
Step 04
Reporting cadence
A weekly rhythm so spend follows incremental, profitable growth.
What we’ll bring
Services usually in scope.
FAQs
Common questions we get.
Because each platform claims the same conversions. We build a blended view that shows real, incremental performance.
Yes. We set up server-side tracking and modelling to recover the signal lost to privacy changes.
Tracking fixes within weeks, with margin and LTV trends emerging as data accumulates.