LinkedIn Ads for B2B pipeline, not impressions.
LinkedIn is the most expensive paid channel in B2B for a reason because it works when run properly and burns cash when it is not. We run LinkedIn Ads as a real pipeline channel for B2B brands with considered sales cycles.
Where this usually goes wrong.
Most LinkedIn Ads programmes are spending heavily on broad job-function targeting, brand-led creative and lead gen forms that produce unqualified MQLs. The cost per qualified meeting is a small fortune.
What changes when we work together.
- CPL replaced with cost per qualified meeting as the headline metric
- Targeting tightened to named accounts and real buyer titles
- Creative pipeline that produces tested winners every month
- Sales-aligned handoff that protects pipeline quality
The approach, in plain terms.
ABM-style audience strategy
Named account lists, contact lists, and tight job-title targeting instead of broad job-function spray.
Creative system
A monthly creative production cycle producing native-feeling B2B ads, not repurposed display banners.
Landing pages, not lead gen forms
Dedicated landing pages with a qualified meeting as the conversion, reserving lead gen forms for high-intent retargeting only.
Sales-aligned reporting
Reporting that follows leads through to sales-accepted opportunities and revenue.
Services usually in scope.
Paid Ads & Demand Generation
Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.
Read more ConversionWebsites, Landing Pages & SEO
Design, build and sharpen the pages buyers actually land on.
Read more ReportingReporting & Analytics
Know what is driving pipeline, where the waste is, and what to do next.
Read more