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Betts & Burton
Demand · Birmingham

Paid Ads & Demand Generation in Birmingham

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads. Birmingham is a serious commercial centre with major B2B, legal, professional services and manufacturing clusters. We work with Midlands-based teams in person and remote.

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The problem

Why this work matters in Birmingham.

You are paying for traffic, clicks and form fills, but sales still does not have the right meetings to chase. Good campaigns get let down by weak offers, thin landing pages or channel sprawl. The answer is not more motion. It is tighter demand around the buyers and offers that actually close.

Why Birmingham

What makes Birmingham different.

Largest commercial centre outside London

Strong concentration of legal, insurance and professional services firms

Established manufacturing and industrial base across the West Midlands

Strong Birmingham presence in legal, accounting, insurance, and manufacturing, which are sectors we know well and work with daily.

What you get.

  • More qualified pipeline from paid channels
  • Better cost per qualified meeting
  • Cleaner handoff between ads, pages and sales
  • A paid mix you can defend in a board meeting

What we deliver.

  • Channel plan with forecast and budget split
  • Google Ads, LinkedIn Ads and Paid Meta builds
  • Audience, creative and landing-page testing plan
  • Weekly reporting with clear commercial recommendations
Nearby

Paid Ads & Demand Generation near Birmingham

Paid Ads & Demand Generation in Nottingham

Demand support for East Midlands teams.

Paid Ads & Demand Generation in Manchester

Demand support for North West teams.

More services

Other ways we help Birmingham teams

GTM Strategy & Positioning in Birmingham

Get the plan straight before you spend another pound on media.

Websites, Landing Pages & SEO in Birmingham

Design, build and sharpen the pages buyers actually land on.

Reporting & Analytics in Birmingham

Know what is driving pipeline, where the waste is, and what to do next.

CRM & Email Support in Birmingham

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Birmingham

Organic search that produces pipeline, not vanity rankings.

FAQ

Paid Ads & Demand Generation in Birmingham, answered.

Yes. We work with Birmingham and wider West Midlands teams on paid ads & demand generation. In-person in central Birmingham; remote across Midlands.
Strong Birmingham presence in legal, accounting, insurance, and manufacturing, which are sectors we know well and work with daily.
Search and high-intent channels typically show qualified meeting uplift inside 4–8 weeks. Paid social and ABM take 8–12 weeks to compound. We always set a 90-day pipeline target.
Either. Some clients move to us fully. Others keep an agency for execution and use us for strategy and oversight. The brief is always the same: produce qualified pipeline, defensibly.
Yes. Most B2B paid programmes need 2 to 3 channels working in concert: demand capture on Google, demand creation on LinkedIn, and retargeting on Meta. We tie them to one funnel.
Core retainer packages cover management for active paid media budgets up to £5,000/month. For budgets beyond £5,000/month, we apply a transparent 10% management fee strictly to the excess spend. We work across budgets scaling from £2k/month to £100k+/month.
Cost per qualified meeting, pipeline contribution, and CAC payback (not MQLs or form fills). We agree the definitions with sales before launch.
Let’s talk

Need paid ads & demand generation in Birmingham?

Book a 30-minute discovery call. In-person in central Birmingham; remote across Midlands.

Book a discovery call