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Betts & Burton
Reporting · Birmingham

Reporting & Analytics in Birmingham

Know what is driving pipeline, where the waste is, and what to do next. Birmingham is a serious commercial centre with major B2B, legal, professional services and manufacturing clusters. We work with Midlands-based teams in person and remote.

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The problem

Why this work matters in Birmingham.

GA4 says one thing. HubSpot says another. Sales says none of those leads were any good. The monthly board pack takes three days to assemble and still does not answer the only question that matters: what is driving pipeline, and what is it costing you?

Why Birmingham

What makes Birmingham different.

Largest commercial centre outside London

Strong concentration of legal, insurance and professional services firms

Established manufacturing and industrial base across the West Midlands

Strong Birmingham presence in legal, accounting, insurance, and manufacturing, which are sectors we know well and work with daily.

What you get.

  • A single source of truth for marketing performance
  • Attribution your CFO can follow
  • Faster, calmer monthly reporting
  • Decisions based on pipeline, not vanity metrics

What we deliver.

  • Tracking and attribution audit
  • Dashboards in GA4, HubSpot and Looker Studio
  • Quarterly board-ready reporting pack
  • Custom event and conversion tracking setup
Nearby

Reporting & Analytics near Birmingham

Reporting & Analytics in Nottingham

Reporting support for East Midlands teams.

Reporting & Analytics in Manchester

Reporting support for North West teams.

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Other ways we help Birmingham teams

GTM Strategy & Positioning in Birmingham

Get the plan straight before you spend another pound on media.

Paid Ads & Demand Generation in Birmingham

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

Websites, Landing Pages & SEO in Birmingham

Design, build and sharpen the pages buyers actually land on.

CRM & Email Support in Birmingham

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Birmingham

Organic search that produces pipeline, not vanity rankings.

FAQ

Reporting & Analytics in Birmingham, answered.

Yes. We work with Birmingham and wider West Midlands teams on reporting & analytics. In-person in central Birmingham; remote across Midlands.
Strong Birmingham presence in legal, accounting, insurance, and manufacturing, which are sectors we know well and work with daily.
For most B2B clients we run a position-based model with a self-reported source override at lead capture. No model is perfect, but our goal is to build one your CFO actually trusts.
GA4 for site analytics, HubSpot or Salesforce as the source of truth for pipeline, Looker Studio for the reporting layer. We rarely recommend buying a separate attribution tool.
A tracking audit takes 2–3 weeks. A full dashboard and attribution build is usually 6–8 weeks, including stakeholder definitions and sign-off.
Yes. We document everything, walk through it live and leave you with a playbook so anyone in the team can run the monthly review without us.
Let’s talk

Need reporting & analytics in Birmingham?

Book a 30-minute discovery call. In-person in central Birmingham; remote across Midlands.

Book a discovery call