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Betts & Burton
Reporting · Manchester

Reporting & Analytics in Manchester

Know what is driving pipeline, where the waste is, and what to do next. Manchester is one of the UK’s strongest secondary B2B markets, with a strong digital, fintech, and professional services pipeline. We work with Manchester-based teams in-person and remote.

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The problem

Why this work matters in Manchester.

GA4 says one thing. HubSpot says another. Sales says none of those leads were any good. The monthly board pack takes three days to assemble and still does not answer the only question that matters: what is driving pipeline, and what is it costing you?

Why Manchester

What makes Manchester different.

Major UK hub for digital, e-commerce and fintech

Strong professional services pipeline (legal, accounting, consulting)

Lower cost base than London, providing better unit economics for growth investment

We have worked with Manchester-headquartered B2B and consumer brands across MediaCity, the Northern Quarter, and Spinningfields, often blending remote weeks with in-person workshops.

What you get.

  • A single source of truth for marketing performance
  • Attribution your CFO can follow
  • Faster, calmer monthly reporting
  • Decisions based on pipeline, not vanity metrics

What we deliver.

  • Tracking and attribution audit
  • Dashboards in GA4, HubSpot and Looker Studio
  • Quarterly board-ready reporting pack
  • Custom event and conversion tracking setup
Nearby

Reporting & Analytics near Manchester

Reporting & Analytics in Leeds

Reporting support for Yorkshire teams.

Reporting & Analytics in Birmingham

Reporting support for West Midlands teams.

More services

Other ways we help Manchester teams

GTM Strategy & Positioning in Manchester

Get the plan straight before you spend another pound on media.

Paid Ads & Demand Generation in Manchester

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

Websites, Landing Pages & SEO in Manchester

Design, build and sharpen the pages buyers actually land on.

CRM & Email Support in Manchester

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Manchester

Organic search that produces pipeline, not vanity rankings.

FAQ

Reporting & Analytics in Manchester, answered.

Yes. We work with Manchester and wider North West teams on reporting & analytics. In-person in central Manchester (MediaCity, NQ, Spinningfields) or remote.
We have worked with Manchester-headquartered B2B and consumer brands across MediaCity, the Northern Quarter, and Spinningfields, often blending remote weeks with in-person workshops.
For most B2B clients we run a position-based model with a self-reported source override at lead capture. No model is perfect, but our goal is to build one your CFO actually trusts.
GA4 for site analytics, HubSpot or Salesforce as the source of truth for pipeline, Looker Studio for the reporting layer. We rarely recommend buying a separate attribution tool.
A tracking audit takes 2–3 weeks. A full dashboard and attribution build is usually 6–8 weeks, including stakeholder definitions and sign-off.
Yes. We document everything, walk through it live and leave you with a playbook so anyone in the team can run the monthly review without us.
Let’s talk

Need reporting & analytics in Manchester?

Book a 30-minute discovery call. In-person in central Manchester (MediaCity, NQ, Spinningfields) or remote.

Book a discovery call