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Betts & Burton
Reporting · Brighton

Reporting & Analytics in Brighton

Know what is driving pipeline, where the waste is, and what to do next. Brighton’s digital, e-commerce and creative tech scene punches above its weight. We work with Brighton-based DTC, SaaS and creative tech teams in person and remote.

The problem

Why this work matters in Brighton.

GA4 says one thing. HubSpot says another. Sales says none of those leads were any good. The monthly board pack takes three days to assemble and still does not answer the only question that matters: what is driving pipeline, and what is it costing you?

Why Brighton

What makes Brighton different.

Major UK e-commerce and DTC cluster

Strong creative tech and digital community

Easy access from London

Active Brighton work in DTC e-commerce, SaaS and creative technology.

What you get.

  • A single source of truth for marketing performance
  • Attribution your CFO can follow
  • Faster, calmer monthly reporting
  • Decisions based on pipeline, not vanity metrics

What we deliver.

  • Tracking and attribution audit
  • Dashboards in GA4, HubSpot and Looker Studio
  • Quarterly board-ready reporting pack
  • Custom event and conversion tracking setup
FAQ

Reporting & Analytics in Brighton, answered.

Yes. We work with Brighton and wider South East teams on reporting & analytics. In-person from London; remote across South Coast.
Active Brighton work in DTC e-commerce, SaaS and creative technology.
For most B2B clients we run a position-based model with a self-reported source override at lead capture. No model is perfect, but our goal is to build one your CFO actually trusts.
GA4 for site analytics, HubSpot or Salesforce as the source of truth for pipeline, Looker Studio for the reporting layer. We rarely recommend buying a separate attribution tool.
A tracking audit takes 2–3 weeks. A full dashboard and attribution build is usually 6–8 weeks, including stakeholder definitions and sign-off.
Yes. We document everything, walk through it live and leave you with a playbook so anyone in the team can run the monthly review without us.
Let’s talk

Need reporting & analytics in Brighton?

Book a 30-minute discovery call. In-person from London; remote across South Coast.