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Betts & Burton
Reporting · London

Reporting & Analytics in London

Know what is driving pipeline, where the waste is, and what to do next. Senior marketing consultancy based in London. We work with B2B and B2C teams across the capital (including SaaS, fintech, professional services, DTC, and consumer fintech) in person or remote.

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The problem

Why this work matters in London.

GA4 says one thing. HubSpot says another. Sales says none of those leads were any good. The monthly board pack takes three days to assemble and still does not answer the only question that matters: what is driving pipeline, and what is it costing you?

Why London

What makes London different.

Highest concentration of B2B SaaS, fintech and professional services in the UK

Strong VC-backed pipeline of scaling brands needing senior marketing support

Easy access for in-person workshops and discovery sessions

Most of our clients are headquartered in London (Shoreditch, Soho, Mayfair, Canary Wharf, and the City). Quarterly in-person workshops are standard, and monthly reviews are usually in person.

What you get.

  • A single source of truth for marketing performance
  • Attribution your CFO can follow
  • Faster, calmer monthly reporting
  • Decisions based on pipeline, not vanity metrics

What we deliver.

  • Tracking and attribution audit
  • Dashboards in GA4, HubSpot and Looker Studio
  • Quarterly board-ready reporting pack
  • Custom event and conversion tracking setup
Nearby

Reporting & Analytics near London

Reporting & Analytics in Reading

Reporting support for Thames Valley teams.

Reporting & Analytics in Cambridge

Reporting support for East of England teams.

Reporting & Analytics in Brighton

Reporting support for South East teams.

Reporting & Analytics in Oxford

Reporting support for South East teams.

More services

Other ways we help London teams

GTM Strategy & Positioning in London

Get the plan straight before you spend another pound on media.

Paid Ads & Demand Generation in London

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

Websites, Landing Pages & SEO in London

Design, build and sharpen the pages buyers actually land on.

CRM & Email Support in London

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in London

Organic search that produces pipeline, not vanity rankings.

FAQ

Reporting & Analytics in London, answered.

Yes. We work with London and wider Greater London teams on reporting & analytics. In-person across central London; remote across UK.
Most of our clients are headquartered in London (Shoreditch, Soho, Mayfair, Canary Wharf, and the City). Quarterly in-person workshops are standard, and monthly reviews are usually in person.
For most B2B clients we run a position-based model with a self-reported source override at lead capture. No model is perfect, but our goal is to build one your CFO actually trusts.
GA4 for site analytics, HubSpot or Salesforce as the source of truth for pipeline, Looker Studio for the reporting layer. We rarely recommend buying a separate attribution tool.
A tracking audit takes 2–3 weeks. A full dashboard and attribution build is usually 6–8 weeks, including stakeholder definitions and sign-off.
Yes. We document everything, walk through it live and leave you with a playbook so anyone in the team can run the monthly review without us.
Let’s talk

Need reporting & analytics in London?

Book a 30-minute discovery call. In-person across central London; remote across UK.

Book a discovery call