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Betts & Burton
Demand · London

Paid Ads & Demand Generation in London

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads. Senior marketing consultancy based in London. We work with B2B and B2C teams across the capital (including SaaS, fintech, professional services, DTC, and consumer fintech) in person or remote.

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The problem

Why this work matters in London.

You are paying for traffic, clicks and form fills, but sales still does not have the right meetings to chase. Good campaigns get let down by weak offers, thin landing pages or channel sprawl. The answer is not more motion. It is tighter demand around the buyers and offers that actually close.

Why London

What makes London different.

Highest concentration of B2B SaaS, fintech and professional services in the UK

Strong VC-backed pipeline of scaling brands needing senior marketing support

Easy access for in-person workshops and discovery sessions

Most of our clients are headquartered in London (Shoreditch, Soho, Mayfair, Canary Wharf, and the City). Quarterly in-person workshops are standard, and monthly reviews are usually in person.

What you get.

  • More qualified pipeline from paid channels
  • Better cost per qualified meeting
  • Cleaner handoff between ads, pages and sales
  • A paid mix you can defend in a board meeting

What we deliver.

  • Channel plan with forecast and budget split
  • Google Ads, LinkedIn Ads and Paid Meta builds
  • Audience, creative and landing-page testing plan
  • Weekly reporting with clear commercial recommendations
Nearby

Paid Ads & Demand Generation near London

Paid Ads & Demand Generation in Reading

Demand support for Thames Valley teams.

Paid Ads & Demand Generation in Cambridge

Demand support for East of England teams.

Paid Ads & Demand Generation in Brighton

Demand support for South East teams.

Paid Ads & Demand Generation in Oxford

Demand support for South East teams.

More services

Other ways we help London teams

GTM Strategy & Positioning in London

Get the plan straight before you spend another pound on media.

Websites, Landing Pages & SEO in London

Design, build and sharpen the pages buyers actually land on.

Reporting & Analytics in London

Know what is driving pipeline, where the waste is, and what to do next.

CRM & Email Support in London

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in London

Organic search that produces pipeline, not vanity rankings.

FAQ

Paid Ads & Demand Generation in London, answered.

Yes. We work with London and wider Greater London teams on paid ads & demand generation. In-person across central London; remote across UK.
Most of our clients are headquartered in London (Shoreditch, Soho, Mayfair, Canary Wharf, and the City). Quarterly in-person workshops are standard, and monthly reviews are usually in person.
Search and high-intent channels typically show qualified meeting uplift inside 4–8 weeks. Paid social and ABM take 8–12 weeks to compound. We always set a 90-day pipeline target.
Either. Some clients move to us fully. Others keep an agency for execution and use us for strategy and oversight. The brief is always the same: produce qualified pipeline, defensibly.
Yes. Most B2B paid programmes need 2 to 3 channels working in concert: demand capture on Google, demand creation on LinkedIn, and retargeting on Meta. We tie them to one funnel.
Core retainer packages cover management for active paid media budgets up to £5,000/month. For budgets beyond £5,000/month, we apply a transparent 10% management fee strictly to the excess spend. We work across budgets scaling from £2k/month to £100k+/month.
Cost per qualified meeting, pipeline contribution, and CAC payback (not MQLs or form fills). We agree the definitions with sales before launch.
Let’s talk

Need paid ads & demand generation in London?

Book a 30-minute discovery call. In-person across central London; remote across UK.

Book a discovery call