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Betts & Burton
Demand · Oxford

Paid Ads & Demand Generation in Oxford

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads. Oxford’s deep-tech, healthtech, and university spin-out scene is one of the UK’s strongest. We work with Oxford-based teams in person and remote.

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The problem

Why this work matters in Oxford.

You are paying for traffic, clicks and form fills, but sales still does not have the right meetings to chase. Good campaigns get let down by weak offers, thin landing pages or channel sprawl. The answer is not more motion. It is tighter demand around the buyers and offers that actually close.

Why Oxford

What makes Oxford different.

Major UK spin-out and deep-tech cluster

Strong healthtech and biotech base

Growing fintech and B2B SaaS community

We have worked with Oxford-headquartered spin-outs and scaling B2B brands, often with a longer sales cycle and a multi-stakeholder buying process.

What you get.

  • More qualified pipeline from paid channels
  • Better cost per qualified meeting
  • Cleaner handoff between ads, pages and sales
  • A paid mix you can defend in a board meeting

What we deliver.

  • Channel plan with forecast and budget split
  • Google Ads, LinkedIn Ads and Paid Meta builds
  • Audience, creative and landing-page testing plan
  • Weekly reporting with clear commercial recommendations
Nearby

Paid Ads & Demand Generation near Oxford

Paid Ads & Demand Generation in London

Demand support for Greater London teams.

Paid Ads & Demand Generation in Reading

Demand support for Thames Valley teams.

Paid Ads & Demand Generation in Cambridge

Demand support for East of England teams.

More services

Other ways we help Oxford teams

GTM Strategy & Positioning in Oxford

Get the plan straight before you spend another pound on media.

Websites, Landing Pages & SEO in Oxford

Design, build and sharpen the pages buyers actually land on.

Reporting & Analytics in Oxford

Know what is driving pipeline, where the waste is, and what to do next.

CRM & Email Support in Oxford

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Oxford

Organic search that produces pipeline, not vanity rankings.

FAQ

Paid Ads & Demand Generation in Oxford, answered.

Yes. We work with Oxford and wider South East teams on paid ads & demand generation. In-person from London; remote across South East.
We have worked with Oxford-headquartered spin-outs and scaling B2B brands, often with a longer sales cycle and a multi-stakeholder buying process.
Search and high-intent channels typically show qualified meeting uplift inside 4–8 weeks. Paid social and ABM take 8–12 weeks to compound. We always set a 90-day pipeline target.
Either. Some clients move to us fully. Others keep an agency for execution and use us for strategy and oversight. The brief is always the same: produce qualified pipeline, defensibly.
Yes. Most B2B paid programmes need 2 to 3 channels working in concert: demand capture on Google, demand creation on LinkedIn, and retargeting on Meta. We tie them to one funnel.
Core retainer packages cover management for active paid media budgets up to £5,000/month. For budgets beyond £5,000/month, we apply a transparent 10% management fee strictly to the excess spend. We work across budgets scaling from £2k/month to £100k+/month.
Cost per qualified meeting, pipeline contribution, and CAC payback (not MQLs or form fills). We agree the definitions with sales before launch.
Let’s talk

Need paid ads & demand generation in Oxford?

Book a 30-minute discovery call. In-person from London; remote across South East.

Book a discovery call