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Betts & Burton
Demand · Cambridge

Paid Ads & Demand Generation in Cambridge

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads. Cambridge has one of Europe’s strongest deep-tech, healthtech and B2B SaaS clusters. We work with Cambridge-based companies in person and remote.

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The problem

Why this work matters in Cambridge.

You are paying for traffic, clicks and form fills, but sales still does not have the right meetings to chase. Good campaigns get let down by weak offers, thin landing pages or channel sprawl. The answer is not more motion. It is tighter demand around the buyers and offers that actually close.

Why Cambridge

What makes Cambridge different.

One of Europe’s strongest deep-tech and healthtech clusters

Spin-out density unmatched outside Oxford

Long sales cycles that reward senior marketing support

Active Cambridge work across healthtech, deep-tech SaaS, and AI: sectors with long sales cycles where our approach is well-suited.

What you get.

  • More qualified pipeline from paid channels
  • Better cost per qualified meeting
  • Cleaner handoff between ads, pages and sales
  • A paid mix you can defend in a board meeting

What we deliver.

  • Channel plan with forecast and budget split
  • Google Ads, LinkedIn Ads and Paid Meta builds
  • Audience, creative and landing-page testing plan
  • Weekly reporting with clear commercial recommendations
Nearby

Paid Ads & Demand Generation near Cambridge

Paid Ads & Demand Generation in London

Demand support for Greater London teams.

Paid Ads & Demand Generation in Oxford

Demand support for South East teams.

More services

Other ways we help Cambridge teams

GTM Strategy & Positioning in Cambridge

Get the plan straight before you spend another pound on media.

Websites, Landing Pages & SEO in Cambridge

Design, build and sharpen the pages buyers actually land on.

Reporting & Analytics in Cambridge

Know what is driving pipeline, where the waste is, and what to do next.

CRM & Email Support in Cambridge

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Cambridge

Organic search that produces pipeline, not vanity rankings.

FAQ

Paid Ads & Demand Generation in Cambridge, answered.

Yes. We work with Cambridge and wider East of England teams on paid ads & demand generation. In-person from London; remote across East of England.
Active Cambridge work across healthtech, deep-tech SaaS, and AI: sectors with long sales cycles where our approach is well-suited.
Search and high-intent channels typically show qualified meeting uplift inside 4–8 weeks. Paid social and ABM take 8–12 weeks to compound. We always set a 90-day pipeline target.
Either. Some clients move to us fully. Others keep an agency for execution and use us for strategy and oversight. The brief is always the same: produce qualified pipeline, defensibly.
Yes. Most B2B paid programmes need 2 to 3 channels working in concert: demand capture on Google, demand creation on LinkedIn, and retargeting on Meta. We tie them to one funnel.
Core retainer packages cover management for active paid media budgets up to £5,000/month. For budgets beyond £5,000/month, we apply a transparent 10% management fee strictly to the excess spend. We work across budgets scaling from £2k/month to £100k+/month.
Cost per qualified meeting, pipeline contribution, and CAC payback (not MQLs or form fills). We agree the definitions with sales before launch.
Let’s talk

Need paid ads & demand generation in Cambridge?

Book a 30-minute discovery call. In-person from London; remote across East of England.

Book a discovery call