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Betts & Burton
Reporting · Cambridge

Reporting & Analytics in Cambridge

Know what is driving pipeline, where the waste is, and what to do next. Cambridge has one of Europe’s strongest deep-tech, healthtech and B2B SaaS clusters. We work with Cambridge-based companies in person and remote.

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The problem

Why this work matters in Cambridge.

GA4 says one thing. HubSpot says another. Sales says none of those leads were any good. The monthly board pack takes three days to assemble and still does not answer the only question that matters: what is driving pipeline, and what is it costing you?

Why Cambridge

What makes Cambridge different.

One of Europe’s strongest deep-tech and healthtech clusters

Spin-out density unmatched outside Oxford

Long sales cycles that reward senior marketing support

Active Cambridge work across healthtech, deep-tech SaaS, and AI: sectors with long sales cycles where our approach is well-suited.

What you get.

  • A single source of truth for marketing performance
  • Attribution your CFO can follow
  • Faster, calmer monthly reporting
  • Decisions based on pipeline, not vanity metrics

What we deliver.

  • Tracking and attribution audit
  • Dashboards in GA4, HubSpot and Looker Studio
  • Quarterly board-ready reporting pack
  • Custom event and conversion tracking setup
Nearby

Reporting & Analytics near Cambridge

Reporting & Analytics in London

Reporting support for Greater London teams.

Reporting & Analytics in Oxford

Reporting support for South East teams.

More services

Other ways we help Cambridge teams

GTM Strategy & Positioning in Cambridge

Get the plan straight before you spend another pound on media.

Paid Ads & Demand Generation in Cambridge

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

Websites, Landing Pages & SEO in Cambridge

Design, build and sharpen the pages buyers actually land on.

CRM & Email Support in Cambridge

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Cambridge

Organic search that produces pipeline, not vanity rankings.

FAQ

Reporting & Analytics in Cambridge, answered.

Yes. We work with Cambridge and wider East of England teams on reporting & analytics. In-person from London; remote across East of England.
Active Cambridge work across healthtech, deep-tech SaaS, and AI: sectors with long sales cycles where our approach is well-suited.
For most B2B clients we run a position-based model with a self-reported source override at lead capture. No model is perfect, but our goal is to build one your CFO actually trusts.
GA4 for site analytics, HubSpot or Salesforce as the source of truth for pipeline, Looker Studio for the reporting layer. We rarely recommend buying a separate attribution tool.
A tracking audit takes 2–3 weeks. A full dashboard and attribution build is usually 6–8 weeks, including stakeholder definitions and sign-off.
Yes. We document everything, walk through it live and leave you with a playbook so anyone in the team can run the monthly review without us.
Let’s talk

Need reporting & analytics in Cambridge?

Book a 30-minute discovery call. In-person from London; remote across East of England.

Book a discovery call