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Betts & Burton
Reporting · Oxford

Reporting & Analytics in Oxford

Know what is driving pipeline, where the waste is, and what to do next. Oxford’s deep-tech, healthtech, and university spin-out scene is one of the UK’s strongest. We work with Oxford-based teams in person and remote.

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The problem

Why this work matters in Oxford.

GA4 says one thing. HubSpot says another. Sales says none of those leads were any good. The monthly board pack takes three days to assemble and still does not answer the only question that matters: what is driving pipeline, and what is it costing you?

Why Oxford

What makes Oxford different.

Major UK spin-out and deep-tech cluster

Strong healthtech and biotech base

Growing fintech and B2B SaaS community

We have worked with Oxford-headquartered spin-outs and scaling B2B brands, often with a longer sales cycle and a multi-stakeholder buying process.

What you get.

  • A single source of truth for marketing performance
  • Attribution your CFO can follow
  • Faster, calmer monthly reporting
  • Decisions based on pipeline, not vanity metrics

What we deliver.

  • Tracking and attribution audit
  • Dashboards in GA4, HubSpot and Looker Studio
  • Quarterly board-ready reporting pack
  • Custom event and conversion tracking setup
Nearby

Reporting & Analytics near Oxford

Reporting & Analytics in London

Reporting support for Greater London teams.

Reporting & Analytics in Reading

Reporting support for Thames Valley teams.

Reporting & Analytics in Cambridge

Reporting support for East of England teams.

More services

Other ways we help Oxford teams

GTM Strategy & Positioning in Oxford

Get the plan straight before you spend another pound on media.

Paid Ads & Demand Generation in Oxford

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

Websites, Landing Pages & SEO in Oxford

Design, build and sharpen the pages buyers actually land on.

CRM & Email Support in Oxford

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Oxford

Organic search that produces pipeline, not vanity rankings.

FAQ

Reporting & Analytics in Oxford, answered.

Yes. We work with Oxford and wider South East teams on reporting & analytics. In-person from London; remote across South East.
We have worked with Oxford-headquartered spin-outs and scaling B2B brands, often with a longer sales cycle and a multi-stakeholder buying process.
For most B2B clients we run a position-based model with a self-reported source override at lead capture. No model is perfect, but our goal is to build one your CFO actually trusts.
GA4 for site analytics, HubSpot or Salesforce as the source of truth for pipeline, Looker Studio for the reporting layer. We rarely recommend buying a separate attribution tool.
A tracking audit takes 2–3 weeks. A full dashboard and attribution build is usually 6–8 weeks, including stakeholder definitions and sign-off.
Yes. We document everything, walk through it live and leave you with a playbook so anyone in the team can run the monthly review without us.
Let’s talk

Need reporting & analytics in Oxford?

Book a 30-minute discovery call. In-person from London; remote across South East.

Book a discovery call