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Betts & Burton
Reporting · Reading

Reporting & Analytics in Reading

Know what is driving pipeline, where the waste is, and what to do next. Reading and the Thames Valley host a serious B2B SaaS, technology, and professional services base. We work with Thames Valley teams in person and remote.

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The problem

Why this work matters in Reading.

GA4 says one thing. HubSpot says another. Sales says none of those leads were any good. The monthly board pack takes three days to assemble and still does not answer the only question that matters: what is driving pipeline, and what is it costing you?

Why Reading

What makes Reading different.

Major UK tech and B2B SaaS corridor

High concentration of European tech HQs

Easy access from London for in-person sessions

Strong client work across the Thames Valley B2B SaaS and tech sectors.

What you get.

  • A single source of truth for marketing performance
  • Attribution your CFO can follow
  • Faster, calmer monthly reporting
  • Decisions based on pipeline, not vanity metrics

What we deliver.

  • Tracking and attribution audit
  • Dashboards in GA4, HubSpot and Looker Studio
  • Quarterly board-ready reporting pack
  • Custom event and conversion tracking setup
Nearby

Reporting & Analytics near Reading

Reporting & Analytics in London

Reporting support for Greater London teams.

Reporting & Analytics in Oxford

Reporting support for South East teams.

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Other ways we help Reading teams

GTM Strategy & Positioning in Reading

Get the plan straight before you spend another pound on media.

Paid Ads & Demand Generation in Reading

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

Websites, Landing Pages & SEO in Reading

Design, build and sharpen the pages buyers actually land on.

CRM & Email Support in Reading

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Reading

Organic search that produces pipeline, not vanity rankings.

FAQ

Reporting & Analytics in Reading, answered.

Yes. We work with Reading and wider Thames Valley teams on reporting & analytics. In-person from London; remote across Thames Valley.
Strong client work across the Thames Valley B2B SaaS and tech sectors.
For most B2B clients we run a position-based model with a self-reported source override at lead capture. No model is perfect, but our goal is to build one your CFO actually trusts.
GA4 for site analytics, HubSpot or Salesforce as the source of truth for pipeline, Looker Studio for the reporting layer. We rarely recommend buying a separate attribution tool.
A tracking audit takes 2–3 weeks. A full dashboard and attribution build is usually 6–8 weeks, including stakeholder definitions and sign-off.
Yes. We document everything, walk through it live and leave you with a playbook so anyone in the team can run the monthly review without us.
Let’s talk

Need reporting & analytics in Reading?

Book a 30-minute discovery call. In-person from London; remote across Thames Valley.

Book a discovery call