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Betts & Burton
Support · Reading

CRM & Email Support in Reading

Helpful when routing, CRM setup or email follow-up is slowing everything else down. Reading and the Thames Valley host a serious B2B SaaS, technology, and professional services base. We work with Thames Valley teams in person and remote.

The problem

Why this work matters in Reading.

Sometimes the paid work is fine and the website is fine, but the handoff is a mess. Leads sit unanswered, lifecycle emails are half-built, and the CRM is doing more harm than help. That is when we tidy the plumbing and get you moving again.

Why Reading

What makes Reading different.

Major UK tech and B2B SaaS corridor

High concentration of European tech HQs

Easy access from London for in-person sessions

Strong client work across the Thames Valley B2B SaaS and tech sectors.

What you get.

  • Cleaner lead routing and follow-up
  • A CRM your team trusts
  • Email sequences that do a clear job
  • Reporting that matches what sales sees

What we deliver.

  • CRM integration and cleanup
  • Lead routing, lifecycle and handoff fixes
  • Email nurture and re-engagement setup
  • Shared definitions for stages, sources and ownership
FAQ

CRM & Email Support in Reading, answered.

Yes. We work with Reading and wider Thames Valley teams on crm & email support. In-person from London; remote across Thames Valley.
Strong client work across the Thames Valley B2B SaaS and tech sectors.
HubSpot and Salesforce most often. Also Pipedrive, Close and Customer.io for email. We focus on the workflow, not the platform.
Only if it is the cheapest path to the result. Most of the time the existing CRM is fine, and it is the setup, routing, and ownership that need fixing.
A diagnostic and quick-wins programme runs 4–6 weeks. A full integration and lifecycle rebuild 10–16 weeks depending on stack complexity.
We brief and edit. Most clients have an internal writer or we introduce trusted B2B copywriters. The strategy, sequences and timing are ours.
Let’s talk

Need crm & email support in Reading?

Book a 30-minute discovery call. In-person from London; remote across Thames Valley.