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Betts & Burton
Demand · Edinburgh

Paid Ads & Demand Generation in Edinburgh

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads. Edinburgh has a serious B2B fintech, financial services and SaaS pipeline. We work with Edinburgh-based teams primarily remote, with quarterly in-person workshops.

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The problem

Why this work matters in Edinburgh.

You are paying for traffic, clicks and form fills, but sales still does not have the right meetings to chase. Good campaigns get let down by weak offers, thin landing pages or channel sprawl. The answer is not more motion. It is tighter demand around the buyers and offers that actually close.

Why Edinburgh

What makes Edinburgh different.

UK fintech and financial services hub outside London

Strong B2B SaaS and AI ecosystem

Established VC and angel community supporting growth

Edinburgh fintech and financial services cluster is unusually strong, and we have worked with several Scotland-headquartered B2B and consumer brands.

What you get.

  • More qualified pipeline from paid channels
  • Better cost per qualified meeting
  • Cleaner handoff between ads, pages and sales
  • A paid mix you can defend in a board meeting

What we deliver.

  • Channel plan with forecast and budget split
  • Google Ads, LinkedIn Ads and Paid Meta builds
  • Audience, creative and landing-page testing plan
  • Weekly reporting with clear commercial recommendations
Nearby

Paid Ads & Demand Generation near Edinburgh

Paid Ads & Demand Generation in Glasgow

Demand support for Scotland teams.

More services

Other ways we help Edinburgh teams

GTM Strategy & Positioning in Edinburgh

Get the plan straight before you spend another pound on media.

Websites, Landing Pages & SEO in Edinburgh

Design, build and sharpen the pages buyers actually land on.

Reporting & Analytics in Edinburgh

Know what is driving pipeline, where the waste is, and what to do next.

CRM & Email Support in Edinburgh

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Edinburgh

Organic search that produces pipeline, not vanity rankings.

FAQ

Paid Ads & Demand Generation in Edinburgh, answered.

Yes. We work with Edinburgh and wider Scotland teams on paid ads & demand generation. In-person quarterly; primarily remote.
Edinburgh fintech and financial services cluster is unusually strong, and we have worked with several Scotland-headquartered B2B and consumer brands.
Search and high-intent channels typically show qualified meeting uplift inside 4–8 weeks. Paid social and ABM take 8–12 weeks to compound. We always set a 90-day pipeline target.
Either. Some clients move to us fully. Others keep an agency for execution and use us for strategy and oversight. The brief is always the same: produce qualified pipeline, defensibly.
Yes. Most B2B paid programmes need 2 to 3 channels working in concert: demand capture on Google, demand creation on LinkedIn, and retargeting on Meta. We tie them to one funnel.
Core retainer packages cover management for active paid media budgets up to £5,000/month. For budgets beyond £5,000/month, we apply a transparent 10% management fee strictly to the excess spend. We work across budgets scaling from £2k/month to £100k+/month.
Cost per qualified meeting, pipeline contribution, and CAC payback (not MQLs or form fills). We agree the definitions with sales before launch.
Let’s talk

Need paid ads & demand generation in Edinburgh?

Book a 30-minute discovery call. In-person quarterly; primarily remote.

Book a discovery call