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Betts & Burton
Reporting · Edinburgh

Reporting & Analytics in Edinburgh

Know what is driving pipeline, where the waste is, and what to do next. Edinburgh has a serious B2B fintech, financial services and SaaS pipeline. We work with Edinburgh-based teams primarily remote, with quarterly in-person workshops.

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The problem

Why this work matters in Edinburgh.

GA4 says one thing. HubSpot says another. Sales says none of those leads were any good. The monthly board pack takes three days to assemble and still does not answer the only question that matters: what is driving pipeline, and what is it costing you?

Why Edinburgh

What makes Edinburgh different.

UK fintech and financial services hub outside London

Strong B2B SaaS and AI ecosystem

Established VC and angel community supporting growth

Edinburgh fintech and financial services cluster is unusually strong, and we have worked with several Scotland-headquartered B2B and consumer brands.

What you get.

  • A single source of truth for marketing performance
  • Attribution your CFO can follow
  • Faster, calmer monthly reporting
  • Decisions based on pipeline, not vanity metrics

What we deliver.

  • Tracking and attribution audit
  • Dashboards in GA4, HubSpot and Looker Studio
  • Quarterly board-ready reporting pack
  • Custom event and conversion tracking setup
Nearby

Reporting & Analytics near Edinburgh

Reporting & Analytics in Glasgow

Reporting support for Scotland teams.

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Paid Ads & Demand Generation in Edinburgh

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads.

Websites, Landing Pages & SEO in Edinburgh

Design, build and sharpen the pages buyers actually land on.

CRM & Email Support in Edinburgh

Helpful when routing, CRM setup or email follow-up is slowing everything else down.

B2B SEO in Edinburgh

Organic search that produces pipeline, not vanity rankings.

FAQ

Reporting & Analytics in Edinburgh, answered.

Yes. We work with Edinburgh and wider Scotland teams on reporting & analytics. In-person quarterly; primarily remote.
Edinburgh fintech and financial services cluster is unusually strong, and we have worked with several Scotland-headquartered B2B and consumer brands.
For most B2B clients we run a position-based model with a self-reported source override at lead capture. No model is perfect, but our goal is to build one your CFO actually trusts.
GA4 for site analytics, HubSpot or Salesforce as the source of truth for pipeline, Looker Studio for the reporting layer. We rarely recommend buying a separate attribution tool.
A tracking audit takes 2–3 weeks. A full dashboard and attribution build is usually 6–8 weeks, including stakeholder definitions and sign-off.
Yes. We document everything, walk through it live and leave you with a playbook so anyone in the team can run the monthly review without us.
Let’s talk

Need reporting & analytics in Edinburgh?

Book a 30-minute discovery call. In-person quarterly; primarily remote.

Book a discovery call