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Betts & Burton
Demand · Leeds

Paid Ads & Demand Generation in Leeds

Run Google, LinkedIn and Meta in a way that produces pipeline, not just leads. Leeds is Yorkshire’s commercial hub, home to major financial services, legal, and digital sectors. We work with Leeds-based clients in person and remote.

The problem

Why this work matters in Leeds.

You are paying for traffic, clicks and form fills, but sales still does not have the right meetings to chase. Good campaigns get let down by weak offers, thin landing pages or channel sprawl. The answer is not more motion. It is tighter demand around the buyers and offers that actually close.

Why Leeds

What makes Leeds different.

Major UK financial services centre outside London

Strong legal and professional services cluster

Growing digital and SaaS scene with serious VC presence

Strong Leeds activity across financial services, legal, and digital, which are areas we have deep experience in.

What you get.

  • More qualified pipeline from paid channels
  • Better cost per qualified meeting
  • Cleaner handoff between ads, pages and sales
  • A paid mix you can defend in a board meeting

What we deliver.

  • Channel plan with forecast and budget split
  • Google Ads, LinkedIn Ads and Paid Meta builds
  • Audience, creative and landing-page testing plan
  • Weekly reporting with clear commercial recommendations
FAQ

Paid Ads & Demand Generation in Leeds, answered.

Yes. We work with Leeds and wider Yorkshire teams on paid ads & demand generation. In-person in central Leeds; remote across Yorkshire.
Strong Leeds activity across financial services, legal, and digital, which are areas we have deep experience in.
Search and high-intent channels typically show qualified meeting uplift inside 4–8 weeks. Paid social and ABM take 8–12 weeks to compound. We always set a 90-day pipeline target.
Either. Some clients move to us fully. Others keep an agency for execution and use us for strategy and oversight. The brief is always the same: produce qualified pipeline, defensibly.
Yes. Most B2B paid programmes need 2 to 3 channels working in concert: demand capture on Google, demand creation on LinkedIn, and retargeting on Meta. We tie them to one funnel.
Core retainer packages cover management for active paid media budgets up to £5,000/month. For budgets beyond £5,000/month, we apply a transparent 10% management fee strictly to the excess spend. We work across budgets scaling from £2k/month to £100k+/month.
Cost per qualified meeting, pipeline contribution, and CAC payback (not MQLs or form fills). We agree the definitions with sales before launch.
Let’s talk

Need paid ads & demand generation in Leeds?

Book a 30-minute discovery call. In-person in central Leeds; remote across Yorkshire.